SMOKING5 LESSONS ON

BUSINESS INNOVATION

How I stopped

businesstoValue

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If you need a disruptive change...

you should be ready to drive the change

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…and it is all about

INNOVATION

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‘How I stopped smoking’ presents a 5-lesson story that

arises from e-cig usage to talk about

business innovation

Innovating can be the right manner to change and improve your habits

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#1OPPORTUNITIES

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Innovation can open opportunities never explored before

…since new products can improve habits and turn

them into something different

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LESSON #1

new & innovative products can change the rules of business,

freeze out competition,open blue ocean

markets

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#2IMPROVEMENT

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Use innovation to foster improvement and benefit from it

…as 31% of US smokers who tried e-cig stopped smoking within 6

monthssource: http://www.statisticbrain.com/electronic-cigarette-statistics/

picture from http://www.best-electronic-cigarettes.net

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LESSON #2

the most innovative companies benefit from innovation in terms of business growth, since

they reached an average 14% increase in revenues and 1 in 4 revealed an increase of more

than 20%

source: “Most innovative companies 2012”, Forbes

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#3INVESTMENT

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You need investments to innovate

…first, you have to spend money (more than you

currently do)

$70-$100

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LESSON #3

the best small companies, in Germany, invest up to 6% of revenues in Research & Development, a great deal more than the average 3% revealed by

other companies

source: “Hidden champions”, Simon-Kucher & Partners, 2011

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#4SUSTAINABILITY

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Good innovation is likely to be sustainable in medium-long term

…you can take advantages for your habits and for your

wallet as well

Average $300-$400 per year smoking e-cig, instead of over

$1.200 smoking tobacco cigarettes

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LESSON #4

Germany best small companies use innovation to be leader in their industry. Leadership means

market share of 30%, half more than their best competitors.

Leadership is key for business sustainability.

source: “Hidden champions”, Simon-Kucher & Partners, 2011

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#5OBJECTIVES

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Spending in innovation is not enough…

…you should focus on the right objectives to succeed in

innovating your course of actionpicture from http://www.littletonnhhospital.org

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LESSON #5

world’s 10 most innovative companies spent in innovation less than the industry average, just because they focused their innovation processes on cutting-edge technologies

and unmet market’s needs

source: “Global Innovation 1000”, Forbes, 2011

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…so

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INNOVATION

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CAN

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MAKE

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LIFE

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BETTER

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…and leads to SUCCESS

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Are you on board?

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businesstoValueⓒStefano Grigoletti

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