How can companies use packaging, labeling, warranties and guarentees as marketing tools

Post on 13-Aug-2015

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Transcript of How can companies use packaging, labeling, warranties and guarentees as marketing tools

PACKAGING

WITH PRODUCT

YOU WON’T DIE IN THIS ONE… :P :P :P

SELF SERVICE

CONSUMER AFFLUENCE

BRAND IMAGE

INNOVATION OPPORTUNITY

TESTS FOR PACKAGING

LABELLING

PACKAGING

LABELLING

WARRANTIES AND GUARENTEES