How can companies use packaging, labeling, warranties and guarentees as marketing tools

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PACKAGING

Transcript of How can companies use packaging, labeling, warranties and guarentees as marketing tools

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PACKAGING

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WITH PRODUCT

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YOU WON’T DIE IN THIS ONE… :P :P :P

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SELF SERVICE

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CONSUMER AFFLUENCE

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BRAND IMAGE

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INNOVATION OPPORTUNITY

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TESTS FOR PACKAGING

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LABELLING

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PACKAGING

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LABELLING

WARRANTIES AND GUARENTEES

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