Qualtrics Panel Management

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How Building Your Own Alumni Panel Will Transform Alumni Relations and Development

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Introduction Qualtrics Overview Panel Management Interview Our Expert Q&A

Qualtrics Panel Management

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Braydon Anderson marketing

qualtrics

Jean Romeo director of market research

dartmouth college

Brands & Organizations

8K + of the top 100

business schools

99

Users

2M + Used In

Countries

90

+

The World’s Leading Insight Platform

PROVO / USA DUBLIN / IRL SYDNEY / AUS SEATTLE / USA DALLAS / USA

What is Panel Management?

o  People

o  Opt-in

INCENTIVE COMMITMENT

o  Surveys

o  On-going Basis

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Qualtrics Panel Management

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Recruit Engage Reward

What led you to the decision to recruit and manage your alumni panel?

How did you recruit your panel?

Recruiting

What is the size of your panel? How did you decide on that size?

Recruiting

Is your panel representative of your alumni population?

Recruiting

What does it mean to “manage” a panel? What do you actually do on a regular basis to

“manage” it?

Engaging

What response rates do you get on your surveys?

Engaging

What have you used to increase participation rates or engagement?

Engaging

How often do you contact panel members?

Engaging

Do you offer an incentive? If so, what type of incentive do you use?

Rewarding

What success have you seen from having your own research panel?

What advice would you give to someone who is building their own panel for the first time?

Q&A