Post on 22-Jan-2018
Qualtrics Panel Management
SM
How Building Your Own Alumni Panel Will Transform Alumni Relations and Development
SM
Introduction Qualtrics Overview Panel Management Interview Our Expert Q&A
Qualtrics Panel Management
SM
Braydon Anderson marketing
qualtrics
Jean Romeo director of market research
dartmouth college
Brands & Organizations
8K + of the top 100
business schools
99
Users
2M + Used In
Countries
90
+
The World’s Leading Insight Platform
PROVO / USA DUBLIN / IRL SYDNEY / AUS SEATTLE / USA DALLAS / USA
What is Panel Management?
o People
o Opt-in
INCENTIVE COMMITMENT
o Surveys
o On-going Basis
Benefits of having your own Panel
Benefits of having your own Panel
Benefits of having your own Panel
Benefits of having your own Panel
Benefits of having your own Panel
Qualtrics Panel Management
SM
SM
Recruit Engage Reward
What led you to the decision to recruit and manage your alumni panel?
How did you recruit your panel?
Recruiting
What is the size of your panel? How did you decide on that size?
Recruiting
Is your panel representative of your alumni population?
Recruiting
What does it mean to “manage” a panel? What do you actually do on a regular basis to
“manage” it?
Engaging
What response rates do you get on your surveys?
Engaging
What have you used to increase participation rates or engagement?
Engaging
How often do you contact panel members?
Engaging
Do you offer an incentive? If so, what type of incentive do you use?
Rewarding
What success have you seen from having your own research panel?
What advice would you give to someone who is building their own panel for the first time?
Q&A