Post on 02-Jan-2016
Client meets with the advertising agency and outlines their marketing problems and the product they are marketing
Client is assigned an agency executive where the parameters of the project are outlined, most importantly budget and airdate
The executive, along with their creative team discuss presentation ideas and prepare a storyboard and a rough budget for a commercial or campaign
The agency contacts a number of production companies to submit ideas for finished commercials
The agency then narrows it to three production companies
The three chosen production companies present their costs to complete the project… Make a Bid
Usually the lowest bid wins
One bid is chosen.After all costs have been calculated
the proposal is presented for approval.
No money can be spent until the client has approved the final estimate and storyboard.
All the ‘Teams’ meet one final time to make any last minute changes
Changes can only be minor at this time.
Filming of the commercial is completed.
All/ most raw video footage is collected at this point.
Many factors such as weather and time play huge roles in the success of this stage.
This stage is intertwined with the shoot.
At the end of each filming session ‘dailies’ or ‘rushes’ are completed to ensure all necessary footage is gathered.
Once al raw footage is collected it is assembled into the desired sequence… same as the movies.
Some minor modifications can also be made in this stage.
The finished product is presented to the client for final approval
This stage is know as the ‘hold your breath stage’.
Although the commercial has been finished the client can still reject it.