Post on 14-Jun-2020
KS3 Media - NewslettersContent
Logo
House Style
Images
T y p o g r a p h y
Use
Purpose
* Can help to explain a point* Can create a speci�c mood* Can encourage people to take part in an event* Can advertise a product
Helps public to recognise and remember the business or organisation.
Can be made up from:1. Just the company name2. An image that represents their product or services3. An abstract design
Determines how the information is presentedCompanies will usually have a standard house styleSize and placement of logoAlternative logo versions for speci�c usesAcceptable use uf bullet points, abbreviations for example
Context
Client Brief
Client MeetingsAt the start - to agree project requirements
During the project - to check that work done so far meets withclient’s approval
A set of instructions or requirementstelling the production team what the client wants them to do
This is background informationabout the client and the projectyou will be working on. It helps the production team to know what they are working on.
Newsletters are publications that are distributed on a regular basis (weekly, monthly, yearly, and so on) to target a particular audience who share a common interest.
* promote products or services; * to maintain relationships, as in club or alumni newsletters; * to o�er information to experts on a particular topic; * or to o�er information on a particular organisation.
Newsletters usually cover a main topic, or theme, with various articles or advertisements related to the topic or theme
HierarchyMore important text is usually bigger