Post on 20-Jan-2018
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Hot to Buy a DiamondHot to Buy a DiamondPrestige Jewelers Sales Meeting Sales Presentation
The 4 C’s Determine Diamond The 4 C’s Determine Diamond Grade and ValueGrade and Value
CutCut
Refers to a diamond’s reflective qualities, not its shape
Angles and number of facets determine how diamond reflects the light◦Well cut diamonds
Light enters from top and reflects from one side to the outer and exits out the top
◦Poorly cut diamonds Light enters from top and “leaks” out the bottom
ClarityClarity
Refers to a diamond’s flaws (or inclusions)◦Internal air bubbles ◦Surface cracks
Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye)
ColorColor
Refers to a diamond’s color◦Colorless is most valuable, reflecting the most
lightGraded on alphabetical scale ◦“D” is colorless to “Z” is traces of yellow or
brownFancy color diamonds ◦Don’t follow this rule
Example: blue, yellow or pink diamonds
CaratCarat
Refers to the unit of weight by which a diamond is measured
The greater the carat weight, the more expensive the diamond◦All other characteristics being equal
Determining a Diamond’s Determining a Diamond’s QualityQuality
Microscope/Loop◦A microscope or jewelers loop will show and
inclusions in a diamond. 10x magnifying glass
Diamond Tester◦Uses light to verify that the diamond is real◦Does not guarantee quality of stone, just
authenticityCertifies◦Quality of diamond◦Come from reputable source◦Cost up to $200.00
Buyer Beware of “Treated” Buyer Beware of “Treated” DiamondsDiamonds
Filled with glass to enhance clarityTreated with heat to enhance color◦Used to turn yellow or brown diamonds into a
fancy-colored◦Color may change over time
Painted for color to offset yellow color◦Wears off quickly◦Easily detectable
Caring for DiamondsCaring for Diamonds
• After you purchase a diamond it is important to care for it• No scratches or damages• Diamonds are brittle and can crack if banged
• Stored separately• Avoid scratching of other jewelry
• Cleaning• Jewelers polishing cloth• Take it to a jeweler