Hot to Buy a DiamondHot to Buy a DiamondPrestige Jewelers Sales Meeting Sales Presentation

The 4 C’s Determine Diamond The 4 C’s Determine Diamond Grade and ValueGrade and Value

CutCut

Refers to a diamond’s reflective qualities, not its shape

Angles and number of facets determine how diamond reflects the light◦Well cut diamonds

Light enters from top and reflects from one side to the outer and exits out the top

◦Poorly cut diamonds Light enters from top and “leaks” out the bottom

ClarityClarity

Refers to a diamond’s flaws (or inclusions)◦Internal air bubbles ◦Surface cracks

Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye)

ColorColor

Refers to a diamond’s color◦Colorless is most valuable, reflecting the most

lightGraded on alphabetical scale ◦“D” is colorless to “Z” is traces of yellow or

brownFancy color diamonds ◦Don’t follow this rule

Example: blue, yellow or pink diamonds

CaratCarat

Refers to the unit of weight by which a diamond is measured

The greater the carat weight, the more expensive the diamond◦All other characteristics being equal

Determining a Diamond’s Determining a Diamond’s QualityQuality

Microscope/Loop◦A microscope or jewelers loop will show and

inclusions in a diamond. 10x magnifying glass

Diamond Tester◦Uses light to verify that the diamond is real◦Does not guarantee quality of stone, just

authenticityCertifies◦Quality of diamond◦Come from reputable source◦Cost up to $200.00

Buyer Beware of “Treated” Buyer Beware of “Treated” DiamondsDiamonds

Filled with glass to enhance clarityTreated with heat to enhance color◦Used to turn yellow or brown diamonds into a

fancy-colored◦Color may change over time

Painted for color to offset yellow color◦Wears off quickly◦Easily detectable

Caring for DiamondsCaring for Diamonds

• After you purchase a diamond it is important to care for it• No scratches or damages• Diamonds are brittle and can crack if banged

• Stored separately• Avoid scratching of other jewelry

• Cleaning• Jewelers polishing cloth• Take it to a jeweler