Post on 21-Nov-2014
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Innovation Inspired by Nature: HOK’s Alliance with The Biomimicry Guild 1
Innovation Inspired by Nature: HOK’s Alliance with The Biomimicry Guild 2
Innovation Inspired by Nature
HOK + Biomimicry Guild Alliance
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Bill Hellmuth, PresidentHOK
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About HOK
• World’s largest architectural/ engineering firm.
• Matrix organization of regional
offices, services and market-sector specialists.
• Active projects in more than 60 countries on six continents.
Innovation Inspired by Nature: HOK’s Alliance with The Biomimicry Guild 5
A Sustainable Pioneer + Innovator
• Helped develop original LEED rating system.
• Authored The HOK Guidebook to
Sustainable Design.
• Expanding LEED to new clients, building types and regions.
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Biomimicry + HOK
A pilot partnership with the Biomimicry Guild:– To work together on projects in 2008 – and beyond.– To broaden the application of Biomimicry principles.– To collaborate with world-class biologists in pioneering new sustainable standard.– To distinguish our expertise/approach from other major design-firm competitors.
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Benefits of Alliance to HOK
• New resources and opportunities to integrate nature’s innovations into our projects.
• Biologists who speak our language – and the language of our clients.
• Opportunity to help pioneer a new global standard for sustainability.
• Become the leading bio-inspired architectural design firm.
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Dayna Baumeister, Co-founder
The Biomimicry Guild
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What is the Biomimicry Guild?
• The only bio-inspired innovation company.
• Deep knowledge of biological adaptations to solve design and engineering challenges.
• Sustainable solutions that create conditions conducive to all life.
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What is the Biomimicry Guild?
• Uniquely adept at studying nature's R&D labs and translating into solutions that effectively meet design challenges.
• Trained in the Biomimicry design
methodology systems.
• Help companies find, vet, understand and emulate these effective strategies.
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Benefits of Alliance to the Guild
Broaden mainstream
awareness and application of
biomimicry.
Enhance credibility through alliance
with world’s largest
architectural/ engineering
firm.
Build long-term relationship that promotes profound systemic change.
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Janine Benyus, Co-founderThe Biomimicry Guild
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How can biomimicry help solve design issues?
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Interface carpet tiles
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How does nature clean surfaces?
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How does nature cool?
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How could a building skin learn from nature?Atlanta: City of the Future Competition
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How would nature design a city?
2008 2108
Atlanta: City of the Future Competition
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How would nature design a city?Atlanta: City of the Future Competition
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Mary Ann Lazarus, Sustainable Design Director
HOK
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Evolution of biomimicry at HOK
2003 2004 2005 2006 2007 2008
2004Interface Event
in Vermont
2006Planning retreat
in Houston
2007Blue Ocean
Event in Mexico
Peru Workshop
2008City of the Future Charrette
in Atlanta
Formal Partnership with the Biomimicry Guild
Lavasa Charrette
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Action is needed
• Buildings are responsible for almost half (48%) of all energy consumption and GHG emissions annually; globally the percentage is even greater. (US Energy Information Administration)
• 76% of all power plant-generated electricity is used to operate buildings.
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Chip Crawford, DirectorThe HOK Planning Group
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Lavasa Maharashtra, India
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Lavasa Maharashtra, India
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Lavasa Maharashtra, India
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Biomimicry in Mugaon Valley, India
Fragile Soil Stability | Volume of Rain During Monsoon
Absence of Rain During Dry Season | Energy Harvesting
Cycling of Resources
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Lavasa Maharashtra, India
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Lavasa Maharashtra, India
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Lavasa Maharashtra, India
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Lavasa Maharashtra, India
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Bio-Inspired Urban Plaza
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Life’s Principles
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“…When the city and forest are functionally indistinguishable, that’s when we’ll really be at home on this planet.”
-- Janine Benyus