Digital Photography for PR/Social Media Marketing Graduate Class

Hofstra University March 2015Constance Korol President iTwitterCoach

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This is My Dog Jackie

Medium is the Message

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Medium is the Message

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Symbiotic Relationship

The Form of a Medium Embeds Itself in the Message, Creating a Symbiotic Relationship Between By Which the Medium Influences How The Message is Perceived

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Who’s Leveraging These Symbiotic Relationships

http://mashable.com/2015/03/23/women-empowerment-social-media/

What’s Wrong With These Photos, Photos!

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What’s Wrong with These Photos Photos!

! Don’t Have Anything Growing Out of People’s Heads!

Constance’s Pet Peeve #1

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Ahh.. Much Better

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What’s Wrong With These Photos Photos!

Do Your Best With The Tools You

Have!

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! Get Close! ! Rule of Thirds ! Constance’s

Pet Peeves #2.. Don’t Cut off Feet, hands or HEADS

How To Take a Good Photo

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Two Subjects!

Camera Angles Bend or Stand on a Chair

Shoot LowShoot High

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Product Shots

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Instagram Filter vs #NOFilter

! WSJ article… Every Picture Tells a Story, When it has the Right Caption.

! http://www.wsj.com/articles/in-photo-sharing-every-picture-tells-a-story-when-it-has-the-right-caption-1423007365

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The Right Caption!

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Raw Image and Caption! Smart Brands Using Paid Facebook

! Constance’s Pet Peeve #3… Uploading an album of 108 images of the SAME EXACT THING!

Editing

Brands That Get It

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Brands that are Connecting Offline to Online

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Smart Brands Using Instagram

http://mashable.com/2015/03/19/windex-window-photo-challenge/

Brands That Leverage Images

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Brands That Leverage Images

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Brands That Leverage ImagesYoga Contests With Poses of the Day

Portfolio Time!

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It’s Time to Shine!

! Crop! If subject was too far away (taken without proper lens, too quickly, weren’t able to set up properly)

! Square (Twitter Profile: 400 x 400, Facebook Profile: 180 x 180) or Panoramic (Facebook Cover: 851 x 315)

! Filters vs #NoFilters

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Select Your Best And Take it From There

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Flickr Portfolio Professional Meeting

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Where to Find My Images and More!

Constance Korol President iTwitterCoach Email: constance@itwittercoach.com Website: www.itwittercoach.com About: about.me/constance.korol Instagram: instagram.com/constancekorol Twitter: twitter.com/constancek Pinterest: pinterest.com/constancekorol Flickr: www.flickr.com/photos/realconphotos Linkedin: linkedin.com/in/constancekorol/en Yoga!: www.vinyasainsucasa.com