Hofstra Digital Photography Class
32
Digital Photography for PR/Social Media Marketing Graduate Class Hofstra University March 2015 Constance Korol President iTwitterCoach
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Transcript of Hofstra Digital Photography Class
Digital Photography for PR/Social Media Marketing Graduate Class
Hofstra University March 2015Constance Korol President iTwitterCoach
2
This is My Dog Jackie
Medium is the Message
3
Medium is the Message
5
Symbiotic Relationship
The Form of a Medium Embeds Itself in the Message, Creating a Symbiotic Relationship Between By Which the Medium Influences How The Message is Perceived
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Who’s Leveraging These Symbiotic Relationships
http://mashable.com/2015/03/23/women-empowerment-social-media/
What’s Wrong With These Photos, Photos!
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What’s Wrong with These Photos Photos!
! Don’t Have Anything Growing Out of People’s Heads!
Constance’s Pet Peeve #1
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Ahh.. Much Better
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What’s Wrong With These Photos Photos!
Do Your Best With The Tools You
Have!
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! Get Close! ! Rule of Thirds ! Constance’s
Pet Peeves #2.. Don’t Cut off Feet, hands or HEADS
How To Take a Good Photo
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Two Subjects!
Camera Angles Bend or Stand on a Chair
Shoot LowShoot High
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Product Shots
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Instagram Filter vs #NOFilter
! WSJ article… Every Picture Tells a Story, When it has the Right Caption.
! http://www.wsj.com/articles/in-photo-sharing-every-picture-tells-a-story-when-it-has-the-right-caption-1423007365
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The Right Caption!
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Raw Image and Caption! Smart Brands Using Paid Facebook
! Constance’s Pet Peeve #3… Uploading an album of 108 images of the SAME EXACT THING!
Editing
Brands That Get It
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Brands that are Connecting Offline to Online
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Smart Brands Using Instagram
http://mashable.com/2015/03/19/windex-window-photo-challenge/
Brands That Leverage Images
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Brands That Leverage Images
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Brands That Leverage ImagesYoga Contests With Poses of the Day
Portfolio Time!
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It’s Time to Shine!
! Crop! If subject was too far away (taken without proper lens, too quickly, weren’t able to set up properly)
! Square (Twitter Profile: 400 x 400, Facebook Profile: 180 x 180) or Panoramic (Facebook Cover: 851 x 315)
! Filters vs #NoFilters
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Select Your Best And Take it From There
31
Flickr Portfolio Professional Meeting
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Where to Find My Images and More!
Constance Korol President iTwitterCoach Email: [email protected] Website: www.itwittercoach.com About: about.me/constance.korol Instagram: instagram.com/constancekorol Twitter: twitter.com/constancek Pinterest: pinterest.com/constancekorol Flickr: www.flickr.com/photos/realconphotos Linkedin: linkedin.com/in/constancekorol/en Yoga!: www.vinyasainsucasa.com
