Jos Veldwijk

Marketing & Sales 100% Social Media in B2B

Consultancy, Training & Projects

Clients

Agenda

1. Introduction

2. Why business is changing

3. Social Media: Facts & Figures

4. Examples & Best Practices

5. Discussion

Marketing as we know it

Buyer behaviour has changed

Buyers complete 80% of

the buying cycle before

interacting with sales.

New challenge

Facts & Figures from B2B

• 60% of B2B Decision Makers from all industries are using Social Media (more than avarage internet user)

• 95% of B2B buyers lack relevant information from suppliers during their buying process

• 59% of B2B buyers share their experience with peers

Social Media in Europe

Social Media Penetration EU-5

Social Media Use

Facebook dominates Europe

Business Opportunities

1. Branding & PR

2. Leadgeneration

3. Service & Support

4. Social Recruitment

5. Shorter Sales Cycle

6. Research & Development

7. Internal Communication

8. Competitive Advantage

9. Expertise & Leadership

10. Cost reduction

Branding & PR

Leadgeneration

Best Practices B2B Social Media Marketing

Quote request via Facebook Business Page

Service & Support

Started since Iceland Vulcano eruption Currently > 230.000 Followers Highly interactive & personal Reduced Phone Calls = Reduced Costs

Link to Video: ‘KLM finding, activating

and creating Superpromotors’

Social Recruitment

Innovation

Internal Communication

Research

Sales

Authority

What about Your Customers?

LinkedIn Groups

• 161 Groups about Yachting

• 1.273 Groups about Agriculture

• 1.913 Groups about Marine

• 8.536 Groups about Construction

What about YouTube?

• 108 video’s about Yanmar Industrial

• 250 video’s about Yanmar Diesel Generator

• 1.490 video’s about Yanmar Diesel Engines

• 1.580 video’s about Yanmar Diesel Marine

• 2.180 video’s about Yanmar Tractor

People share their video’s including tips, testing & demos Results: millions and millions of views worldwide

What about others?

26 Video Play lists 692 Video’s uploaded 4.436 Subscribers 3.923.673 Views

EXPO

RESPONSE & LIKES

Volvo Penta Just Starting

Facebook Page From Finland

Social Media Training

Social Media Cycle

Analysis

Goals

Persona’s

Content

Channels Organization

Planning

Execution

Optimization

Get in touch E: jos@veldmerk.nl T: www.twitter.com/josveldwijk L: www.linkedin.com/in/veldwijk M: +31 (0)6 18 28 38 65

VeldMerk is a Dutch consultancy company 100% dedicated to Social Media for medium and large seized companies in Business to Business. VeldMerk offers specific services in Strategy, Training and Project Management. VeldMerk closely cooperates with professionals for supplemental services such as Online Video, Websites, Text & Design and SEO. Clients from several industries leverage our expertise suiting their needs and possibilities.