PRIVATE, PUBLIC OR INDIVIDUAL? · 2020. 1. 2. · What is FDM? A combination of general interest...
Transcript of PRIVATE, PUBLIC OR INDIVIDUAL? · 2020. 1. 2. · What is FDM? A combination of general interest...
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INNOVATION
PRIVATE, PUBLIC OR INDIVIDUAL?Federation of Danish motorists
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What is FDM?A combination of general interest and commercial operation.
▶ Denmark’s interest organization for car owners with 230.000 Danish families (13%)
▶ Political organization: Agenda setting, juridical support, car-owners rights, road safety, infrastructure, congestion, green transport
▶ Commercial activities: Inspections, road assistance, insurance, discounts, rust prevention and control.
From Car club to Mobility club
In 2022, FDM will be the voice of individual transport in Denmark, as well as Denmark’s leading car & mobility club, providing relevant and value-creating services
for its individual members on a commercial basis
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Is MaaS about replacing cars?
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What is MaaS for FDM?Placing the individual at the center
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Mobility instead of Transport
Humans instead of Vehicles
Usage instead of Ownership
Purpose instead of Trips
Individual mobility vs. Transport operation
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Traditional mobility
Collective Individual
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Modern mobility
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Modern mobility
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Coaches Publictransport
Ride-sharing
Taxi
Free floating car-sharing
Fixed car-sharing
P2P car-sharing
Bike-sharing
Collective
Individual
DriveBe driven
On-demand private
On-demand Public
Car-rental
E-scooters
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Purpose mobility
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Coaches
Public transport
Ride-sharing
Taxi
Free floating car-sharing
Fixed car-sharing
P2P car-sharing
Bike-sharing
Short trips
Long trips
DriveBe driven
On-demand Public
Car-rental
E-scooters
Rutine vs. akutBillig vs. dyrSol vs. rain
Public transport
On-demand private
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Business models?1. Telecom model: sell more use less.
2. Freedom provider: all-you-can it.
3. Combining new mobility services with public transport.
4. Extending the user’s world through better accessibility.
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FDM & Aarhus Municipality
CarpoolCommute
TrainCommute
TaxiOne-off
City-bikeLast-miles
Bus & lightrailCommute
E-scootersLast-mile
CarpoolIntercity
Commuters in large companies
Offering a better way to commute throughcombining carpooling and other services
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▶ Remain relevant: Promotion of interests for individuals
- Increase of the tax-free threshold for carpooling.
- Opening for retailing of public transport tickets.
▶ Reduce congestion and parking problems.
▶ Reduce pollution and CO2 emissions.
▶ Help all mobility users like we’re helping car-owners since 1909.
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Why do we do it?
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Private, public, social or a Mix?
Mix. The user does not care.
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Clement Guasco - Digital Business Developer - [email protected] - Tlf. +45 61 63 21 89
Thank you for your attention!