Business Models in Apps

30/9-2015

uffe@hugelawn.com Huge Lawn - Miracle Apps

+45 2828 7878 http://hugelawn.com

One Man. One Mac. One App.

12 People. 15 Macs. 100+ Apps.

“Saving the world, one app at a time”

Paid or Free

Businessmodels in apps

Prices from 8 to 7.999DDK

Paid apps

Mymo

TravAlarm

Offer your service in an App

Free apps

P3

Performance

Vestas

Silkeborg Bibliotekerne

Totalkredit

Aalborg City

Nordsøen Movie Maker

Enable new business in an App

Free apps

ParkPark

Mapop

Enrich existing products with apps

Free apps

Sct. Mathias

Friis

TonePrint

Højer

Skallerup Vacation

iButler

Fortællinger om bærfolket

Marketing apps

Free apps

http://www.intomobile.com/2009/11/10/iphone-app-success-story-pizza-hut-generated-1-million-in-sales/

Thank Heaven?

Bolia.com

ONLY

Sales apps

Free apps

Nordlux

Gabriel

Noisy May

PR apps

Free apps

Beierholm

Vestas Weather

hummel football

Ads in apps

Free apps

Simon Says

IAD Revenue for Simon Says Sep-Okt 2010

Shopping Apps

Free apps

Paid Digitalt Content

Free apps

Permanent content

Paid Digital Content

Big Machines

Consumable content

Paid Digital Content

Virtuelle Varer

iPhone App: Flower Garden

Flere Blomster

Send Buketter

Køb Gødning

Subscriptions

Paid Digital Content

Moviiss

Flexbog

Nordjyske

Meal Snap

Combinations

Ad Supported Apps

Sell “Ad Removal” as a Product

Andre

Andre

Andre

Thank You!

uffe@hugelawn.com Huge Lawn - Miracle Apps

+45 2828 7878 http://hugelawn.com

http://techcrunch.com/2012/09/11/mark-zuckerberg-our-biggest-mistake-with-mobile-was-betting-too-much-on-html5/

Enterprise Mobile Apps. Cross-Platform that Works.

The Xamarin Approach: Shared Code

• Use one team, one code and one set of tools, optimizing budget.

• Accelerate time to market with 60-100% shared code across platforms.

• Scale for ongoing maintenance, iteration and new technology.

Shared Code

C#  in  Visual  Studio  

Xamarin’s  Unique  Approach

Shared app logic, platform-specific UI, all in C#

Shared  App  Logic  in  C#

iOS C# UI Android C# UI Windows C# UI

Shared App Logic

▪ Platform-specific UI code in C#

▪ Shared app logic code in C#

▪ Fine-grain control over the app user interface

▪ Good for apps with sophisticated UX requirements (complicated gestures, animations, design)

Native Performance

Xamarin.iOS does full Ahead Of Time (AOT) compilation to produce an ARM binary for Apple’s App Store.

Xamarin.Android takes advantage of Just In Time (JIT) compilation on the Android device.

Xamarin is the only solution that is native in all 3 ways

Native User Interface Apps are built with standard, native user interface controls for easy and

familiar interactions.

High-fidelity API Access Apps have access to the full spectrum

of functionality exposed by the underlying platform

and device.

Native Performance Apps leverage platform-specific hardware acceleration, and are compiled as native binaries, not interpreted at runtime.

Xamarin exposes 100% of the native APIs for iOS, Android and Windows

The Xamarin.Forms App Architecture

Shared App Logic

Xamarin.Forms

Increase Code Sharing Up to 100% and Deliver a Fully Native App

▪ Shared UI code in C#

▪ Shared app logic code in C#

▪ Mix-and-Match the use of Xamarin.Forms with platform-specific code.

▪ Good for forms-based, apps with a lot of data entry screens

▪ Easy to learn API makes you productive immediately, without platform-specific knowledge

Xamarin.Android / Xamarin.iOS Xamarin.Forms

Xamarin App Architectures

iOS C# UI Android C# UI Windows C# UI

Shared App Logic Shared App Logic

Xamarin.Forms

Which Xamarin approach is best for your app?

Xamarin provides two ways to build great, native apps. Xamarin.Forms maximizes code sharing, while Xamarin.iOS and Xamarin.Android provide direct access to platform-specific APIs.

Xamarin.Forms is best for:

Xamarin.iOS / Xamarin.Android is best for:

• Data entry apps

• Prototypes and proofs-of-concept

• Apps that require little platform-specific functionality

• Apps where code sharing is more important than custom UI

• Apps that require specialized interaction

• Apps with highly polished design

• Apps that use many platform-specific APIs

• Apps where custom UI is more important than code sharing

Learn more: xamarin.com/forms Learn more: xamarin.com/platform

Great Consumer Experiences

“Previously Cinemark had tried using PhoneGap and Sencha Touch...we found it a challenge to debug the apps, we found it a challenge to make them work properly on each platform…We’ve had a lot of feedback about the [Xamarin] app being a lot more responsive. People like the native interfaces.”

Joe Dan Galyean VP Engineering, Cinemark