Hlma ucn marketing academy 30092015
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Business Models in Apps 30/9-2015 [email protected] Huge Lawn - Miracle Apps +45 2828 7878 http://hugelawn.com
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Transcript of Hlma ucn marketing academy 30092015
Business Models in Apps
30/9-2015
[email protected] Huge Lawn - Miracle Apps
+45 2828 7878 http://hugelawn.com
One Man. One Mac. One App.
12 People. 15 Macs. 100+ Apps.
“Saving the world, one app at a time”
Paid or Free
Businessmodels in apps
Prices from 8 to 7.999DDK
Paid apps
Mymo
TravAlarm
Offer your service in an App
Free apps
P3
Performance
Vestas
Silkeborg Bibliotekerne
Totalkredit
Aalborg City
Nordsøen Movie Maker
Enable new business in an App
Free apps
ParkPark
Mapop
Enrich existing products with apps
Free apps
Sct. Mathias
Friis
TonePrint
Højer
Skallerup Vacation
iButler
Fortællinger om bærfolket
Marketing apps
Free apps
http://www.intomobile.com/2009/11/10/iphone-app-success-story-pizza-hut-generated-1-million-in-sales/
Thank Heaven?
Bolia.com
ONLY
Sales apps
Free apps
Nordlux
Gabriel
Noisy May
PR apps
Free apps
Beierholm
Vestas Weather
hummel football
Ads in apps
Free apps
Simon Says
IAD Revenue for Simon Says Sep-Okt 2010
Shopping Apps
Free apps
Paid Digitalt Content
Free apps
Permanent content
Paid Digital Content
Big Machines
Consumable content
Paid Digital Content
Virtuelle Varer
iPhone App: Flower Garden
Flere Blomster
Send Buketter
Køb Gødning
Subscriptions
Paid Digital Content
Moviiss
Flexbog
Nordjyske
Meal Snap
Combinations
Ad Supported Apps
Sell “Ad Removal” as a Product
Andre
Andre
Andre
http://techcrunch.com/2012/09/11/mark-zuckerberg-our-biggest-mistake-with-mobile-was-betting-too-much-on-html5/
Enterprise Mobile Apps. Cross-Platform that Works.
The Xamarin Approach: Shared Code
• Use one team, one code and one set of tools, optimizing budget.
• Accelerate time to market with 60-100% shared code across platforms.
• Scale for ongoing maintenance, iteration and new technology.
Shared Code
C# in Visual Studio
Xamarin’s Unique Approach
Shared app logic, platform-specific UI, all in C#
Shared App Logic in C#
iOS C# UI Android C# UI Windows C# UI
Shared App Logic
▪ Platform-specific UI code in C#
▪ Shared app logic code in C#
▪ Fine-grain control over the app user interface
▪ Good for apps with sophisticated UX requirements (complicated gestures, animations, design)
Native Performance
Xamarin.iOS does full Ahead Of Time (AOT) compilation to produce an ARM binary for Apple’s App Store.
Xamarin.Android takes advantage of Just In Time (JIT) compilation on the Android device.
Xamarin is the only solution that is native in all 3 ways
Native User Interface Apps are built with standard, native user interface controls for easy and
familiar interactions.
High-fidelity API Access Apps have access to the full spectrum
of functionality exposed by the underlying platform
and device.
Native Performance Apps leverage platform-specific hardware acceleration, and are compiled as native binaries, not interpreted at runtime.
Xamarin exposes 100% of the native APIs for iOS, Android and Windows
The Xamarin.Forms App Architecture
Shared App Logic
Xamarin.Forms
Increase Code Sharing Up to 100% and Deliver a Fully Native App
▪ Shared UI code in C#
▪ Shared app logic code in C#
▪ Mix-and-Match the use of Xamarin.Forms with platform-specific code.
▪ Good for forms-based, apps with a lot of data entry screens
▪ Easy to learn API makes you productive immediately, without platform-specific knowledge
Xamarin.Android / Xamarin.iOS Xamarin.Forms
Xamarin App Architectures
iOS C# UI Android C# UI Windows C# UI
Shared App Logic Shared App Logic
Xamarin.Forms
Which Xamarin approach is best for your app?
Xamarin provides two ways to build great, native apps. Xamarin.Forms maximizes code sharing, while Xamarin.iOS and Xamarin.Android provide direct access to platform-specific APIs.
Xamarin.Forms is best for:
Xamarin.iOS / Xamarin.Android is best for:
• Data entry apps
• Prototypes and proofs-of-concept
• Apps that require little platform-specific functionality
• Apps where code sharing is more important than custom UI
• Apps that require specialized interaction
• Apps with highly polished design
• Apps that use many platform-specific APIs
• Apps where custom UI is more important than code sharing
Learn more: xamarin.com/forms Learn more: xamarin.com/platform
Great Consumer Experiences
“Previously Cinemark had tried using PhoneGap and Sencha Touch...we found it a challenge to debug the apps, we found it a challenge to make them work properly on each platform…We’ve had a lot of feedback about the [Xamarin] app being a lot more responsive. People like the native interfaces.”
Joe Dan Galyean VP Engineering, Cinemark
