Post on 15-May-2015
Doing Business in a NewLanguage & Culture
How We’re AlreadyExpertly Equipped
For Social Media Success☺
7/20/11
theSparkleAgency.com 2
New language experience
7/20/11
theSparkleAgency.com 3
New language experience
7/20/11
theSparkleAgency.com 4
Competitive Advantage• According to American
Express, as of the end of June 2011, 35 percent of entrepreneurs advertise on Facebook to promote their business to new customers. This figure is up an impressive 8% from December 2010, when only 27 percent of businesses were reported to be advertising on Facebook.
7/20/11
theSparkleAgency.com 57/20/11
theSparkleAgency.com 67/20/11
theSparkleAgency.com 77/20/11
theSparkleAgency.com 87/20/11
1. Connecting Networks & Communities
2. Continuous Learning & Collaboration
3. CommunicatingSuccesses Confidently
theSparkleAgency.com 9
CONNECTING NETWORKS & COMMUNITIES
ONE
7/20/11
Source: Jay Baer Convince & Convert
Listen and Learn
@radian6
new media, new metrics, new lessons
2
conversationsto listen for
Top10
@radian6
#10
2
The Complaint
@radian6
2
The Compliment
#9
@radian6
2
The Problem
#8
@radian6
2
@radian6
2
The Question
or Inquiry
#7
@radian6
2
The Campaign Impact
#6 @radian6
2
The Crisis
#5
@radian6
2
The Competitor
#4
@radian6
2
The Crowd #3
@radian6
2
The Influencer
#2 @radian6
2
The Point of Need
#1 @radian6
theSparkleAgency.com 24
Who you know
• Connect & sync all communities
7/20/11
theSparkleAgency.com 25
Show off your entourage
• Show off your entourage
7/20/11
theSparkleAgency.com 26
Be yourself!
7/20/11
theSparkleAgency.com 27
Recognize & Reward
7/20/11
theSparkleAgency.com 28
CONTINUOUS LEARNING & COLLABORATION
TWO
7/20/11
theSparkleAgency.com 29
Ask Twitter
7/20/11
theSparkleAgency.com 30
Who to watch & imitate
• Aka advanced lurking
7/20/11
theSparkleAgency.com 31
Where and how to learn
7/20/11
theSparkleAgency.com 32
COMMUNICATINGSUCCESSES CONFIDENTLY
THREE
7/20/11
theSparkleAgency.com 33
Diary experiences & document baseline changes monthly
• Google Alerts• Radian6 or Sysomos• Facebook Page & Advertising Metrics• Google Analytics• Other free measurement services• Make your own
7/20/11
ExuberanceThe monthly count of twestimonials & positive posts
@radian6
Attention spanAverage span of time a post is retweeted & commented on
@radian6
ResonanceThe total volume of “in sync” conversation around an idea
@radian6
ReverberationThe total volume of inbound linking and generations of retweeting of a post
@radian6
Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
@radian6
PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
@radian6
RepetitionAverage times per month a source inbound links/retweets your content
@radian6
ActivationThe monthly total of new sources that have shared your positive content.
@radian6
ConversationThe total monthly relative share of conversation vs. competitors
@radian6
EngagementThe amount of repeat commenting & length of those comments
@radian6
Impactdetermining
@radian6
@radian6
Revenue and Business DevelopmentLength of Sales CycleRepeat CustomersCustomer Retention RateNew LeadsReferralsTransaction ValueCustomer Lifetime ValueConversions (subscribers to sales)Website purchasesOrganic search > sales% of converted leads (offline vs. online)
@radian6
Cost Savings Shorter Issue Resolution Time
% of issues resolved online vs. offline
Decrease in support calls
Recruiting costs
Training costs
% of Account Turnover
Overhead Costs of Communication
Viable Community-Driven Innovation
Concept-to-Development Cycle@radian6
ValueAwareness & Influence
Brand LoyaltySentimentShare of ConversationFrequency of MentionsNet Promoter ScoreSubscribersEngagement LevelsInbound LinksVotes, Tags, BookmarksFans, Followers, Group Members@radian6
theSparkleAgency.com 49
FB Ad Manager
7/20/11
theSparkleAgency.com 50
Thank You, Wow, Done
7/20/11
theSparkleAgency.com 517/20/11
Q & ADebbie@theSparkleAgency.com@Debbie_h2o
416-553-2157
theSparkleAgency.com 52
Social Sparkle & ShineThe Sparkle Agency
Sparkle Media
http://theSparkleAgency.com416-553-2157
Social Media Concierge: @Debbie_h2oRecruitment & Biz Dev: @BarGold
7/20/11