Hkcba speech slides

Doing Business in a NewLanguage & Culture

How We’re AlreadyExpertly Equipped

For Social Media Success☺

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theSparkleAgency.com 2

New language experience

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New language experience

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Competitive Advantage• According to American

Express, as of the end of June 2011, 35 percent of entrepreneurs advertise on Facebook to promote their business to new customers. This figure is up an impressive 8% from December 2010, when only 27 percent of businesses were reported to be advertising on Facebook.

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1. Connecting Networks & Communities

2. Continuous Learning & Collaboration

3. CommunicatingSuccesses Confidently


CONNECTING NETWORKS & COMMUNITIES

ONE

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Source: Jay Baer Convince & Convert

Listen and Learn

@radian6

new media, new metrics, new lessons

2

conversationsto listen for

Top10

@radian6

#10

2

The Complaint

@radian6

2

The Compliment

#9

@radian6

2

The Problem

#8

@radian6

2

@radian6

2

The Question

or Inquiry

#7

@radian6

2

The Campaign Impact

#6 @radian6

2

The Crisis

#5

@radian6

2

The Competitor

#4

@radian6

2

The Crowd #3

@radian6

2

The Influencer

#2 @radian6

2

The Point of Need

#1 @radian6


Who you know

• Connect & sync all communities

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Show off your entourage

• Show off your entourage

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Be yourself!

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Recognize & Reward

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CONTINUOUS LEARNING & COLLABORATION

TWO

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Ask Twitter

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Who to watch & imitate

• Aka advanced lurking

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Where and how to learn

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COMMUNICATINGSUCCESSES CONFIDENTLY

THREE

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Diary experiences & document baseline changes monthly

• Google Alerts• Radian6 or Sysomos• Facebook Page & Advertising Metrics• Google Analytics• Other free measurement services• Make your own

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ExuberanceThe monthly count of twestimonials & positive posts

@radian6

Attention spanAverage span of time a post is retweeted & commented on

@radian6

ResonanceThe total volume of “in sync” conversation around an idea

@radian6

ReverberationThe total volume of inbound linking and generations of retweeting of a post

@radian6

Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)

@radian6

PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed

@radian6

RepetitionAverage times per month a source inbound links/retweets your content

@radian6

ActivationThe monthly total of new sources that have shared your positive content.

@radian6

ConversationThe total monthly relative share of conversation vs. competitors

@radian6

EngagementThe amount of repeat commenting & length of those comments

@radian6

Impactdetermining

@radian6

@radian6

Revenue and Business DevelopmentLength of Sales CycleRepeat CustomersCustomer Retention RateNew LeadsReferralsTransaction ValueCustomer Lifetime ValueConversions (subscribers to sales)Website purchasesOrganic search > sales% of converted leads (offline vs. online)

@radian6

Cost Savings Shorter Issue Resolution Time

% of issues resolved online vs. offline

Decrease in support calls

Recruiting costs

Training costs

% of Account Turnover

Overhead Costs of Communication

Viable Community-Driven Innovation

Concept-to-Development Cycle@radian6

ValueAwareness & Influence

Brand LoyaltySentimentShare of ConversationFrequency of MentionsNet Promoter ScoreSubscribersEngagement LevelsInbound LinksVotes, Tags, BookmarksFans, Followers, Group Members@radian6


FB Ad Manager

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Thank You, Wow, Done

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Q & [email protected]@Debbie_h2o

416-553-2157


Social Sparkle & ShineThe Sparkle Agency

Sparkle Media

http://theSparkleAgency.com416-553-2157

Social Media Concierge: @Debbie_h2oRecruitment & Biz Dev: @BarGold

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Hkcba speech slides

Technology

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