Post on 09-May-2015
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2ND ANNUAL USER CONFERENCE: CURATA DEEP DIVES: SEO, EMAIL MARKETING, SOCIAL MEDIA
2ND ANNUAL USER CONFERENCE: CURATA DEEP DIVES: SEO, EMAIL MARKETING, SOCIAL MEDIA
Craig Blum
Director of Client Success
craig@getcurata.com
Office: 617.229.5559
Craig Blum
Director of Client Success
craig@getcurata.com
Office: 617.229.5559
CURATA DEEP DIVESCURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features
FIRST UP: SEOFIRST UP: SEO
•What is SEO?
•Why is SEO Important?
•How Can Curata Help?
•Where Can I Learn More?
WHAT IS SEO?WHAT IS SEO?
Search Engine Optimization
The active practice of optimizing a web site by improving
internal and external aspects in order to increase the traffic the
site receives from search engines. – SEOMoz.com
WHY IS SEO IMPORTANT?WHY IS SEO IMPORTANT?
Findability.Findability.
WHY IS SEO IMPORTANT?WHY IS SEO IMPORTANT?
Credibility.Credibility.
WHY IS SEO IMPORTANT?WHY IS SEO IMPORTANT?
Credibility.Credibility.
WHY IS SEO IMPORTANT?WHY IS SEO IMPORTANT?
Lead Generation.Lead Generation.
HOW CAN CURATA HELP?HOW CAN CURATA HELP?
• Nuts and Bolts
• Title tags
• Meta tags
• Content
• Keywords in article titles &
summaries
• Blog posts
• Entities
• More entities = more landing
pages
• Long tail
• Nuts and Bolts
• Title tags
• Meta tags
• Content
• Keywords in article titles &
summaries
• Blog posts
• Entities
• More entities = more landing
pages
• Long tail
SEOSEO
• Link Building
• Social Media (more on this later)
• Blogging
• Outbound link reciprocation
• Corporate site
• Domain name
• Custom HTML
• Engaging content
• Examples
• Google Webmaster Tools
• Keyword Analysis
• https://www.google.com/webmasters/tools
• Link Building
• Social Media (more on this later)
• Blogging
• Outbound link reciprocation
• Corporate site
• Domain name
• Custom HTML
• Engaging content
• Examples
• Google Webmaster Tools
• Keyword Analysis
• https://www.google.com/webmasters/tools
WHERE CAN I LEARN MORE?WHERE CAN I LEARN MORE?
http://seomoz.com
Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/)
http://www.101-seo-resources.com
http://selfseo.com
http://seomoz.com
Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/)
http://www.101-seo-resources.com
http://selfseo.com
SEO TAKEAWAYSSEO TAKEAWAYS
• If you’re not optimized, you’re not found.
• Being a trusted source of information is HUGE.
• Curata provides tools to get you where you need
to be.
• There is no magic formula….
• If you’re not optimized, you’re not found.
• Being a trusted source of information is HUGE.
• Curata provides tools to get you where you need
to be.
• There is no magic formula….
2nd Annual Curata User Conference2nd Annual Curata User Conference
CURATA DEEP DIVESCURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features
WHY DO I NEED EMAIL MARKETING?WHY DO I NEED EMAIL MARKETING?
Email marketing
generated an ROI of
$43.62 for every dollar
spent on it in 2009.
WHY DO I NEED EMAIL MARKETING?WHY DO I NEED EMAIL MARKETING?
39.4% of industry
executives said the
advertising channel that
performed strongest for
them was email.
WHY DO I NEED EMAIL MARKETING?WHY DO I NEED EMAIL MARKETING?
Email and e-newsletter marketing are
considered the second-most effective tool
for generating conversions, just behind
SEO.
WHY DO I NEED EMAIL MARKETING?WHY DO I NEED EMAIL MARKETING?
• Curata customer case study: biomarkerbreakthroughs.com 10X change
• Actionable data, easy to target
• Recipients have opted-in
THE CURATA METHODTHE CURATA METHOD
• What you should know: Custom Newsletters vs. Auto Newsletters
• Creating Lists
• Adding subscribers
• Managing subscribers
• Settings (physical address)
• Auto Newsletter basics
• Custom Newsletter basics
• Beyond the Basics
• Category filtered auto newsletters
• Analytics
• Exporting subscriber lists to lead tracking/CRM
• Advanced Topics: Email Marketing Plus for Super Users
• Plans available for large sending volumes
• Themes
• What you should know: Custom Newsletters vs. Auto Newsletters
• Creating Lists
• Adding subscribers
• Managing subscribers
• Settings (physical address)
• Auto Newsletter basics
• Custom Newsletter basics
• Beyond the Basics
• Category filtered auto newsletters
• Analytics
• Exporting subscriber lists to lead tracking/CRM
• Advanced Topics: Email Marketing Plus for Super Users
• Plans available for large sending volumes
• Themes
A How-To Webinar on Email MarketingA How-To Webinar on Email Marketing
EMAIL MARKETING TAKEAWAYSEMAIL MARKETING TAKEAWAYS
• Next to SEO, Email is the best way to keep an
audience engaged
• Curata has flexible solutions available
• High volume sending is possible
• Next to SEO, Email is the best way to keep an
audience engaged
• Curata has flexible solutions available
• High volume sending is possible
2nd Annual Curata User Conference2nd Annual Curata User Conference
CURATA DEEP DIVESCURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features
SOCIAL MEDIASOCIAL MEDIA
WHAT IS SOCIAL MEDIA?WHAT IS SOCIAL MEDIA?
• Social online conversation
• Questions and answers
• News
• Content marketing
o Tools:
� Blogs
• Social online conversation
• Questions and answers
• News
• Content marketing
o Tools:
� Blogs
WHAT DOES IT DO FOR MY BUSINESS?WHAT DOES IT DO FOR MY BUSINESS?
Why use it?
• Business development (leads)
• Customer satisfaction and loyalty
• Identify trends and issues
• PR
• Research
• Business networking/collaboration
Why use it?
• Business development (leads)
• Customer satisfaction and loyalty
• Identify trends and issues
• PR
• Research
• Business networking/collaboration
WHO DOES IT?WHO DOES IT?
BUT DOES IT REALLY WORK?BUT DOES IT REALLY WORK?
BUT DOES IT REALLY WORKBUT DOES IT REALLY WORK
B2B Social Spending:
• B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013
• Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013
Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
B2B Social Spending:
• B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013
• Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013
Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
STATSSTATS
FaceBook Statistics
Facebook continues to be one the
fastest growing and largest active
social networks.
Over 500 million active users (50%
of which sign-in daily)
• Over 900 million pages, groups,
communities and events
*Source: facebook
Twitter Stats
Twitter has established itself as the
Internet Sensation.
• Over 100 million REGISTERED
users, with about 300k new per
day Over 55 million daily tweets
• 600 million daily search queries
*Source: Huffington Post
CURATA SOLUTIONCURATA SOLUTION
Features:
• Ability to set social network rules to let the software know when to send out messages and how many messages to send out.
• Post a blog entry – Allows users to write original content and place it on their portals
• Display Twitter Feeds option – Allows you to place a twitter feed on your portal
• “Share this article” – Allows users to share articles as they read them on the portal
Social Networks:
Features:
• Ability to set social network rules to let the software know when to send out messages and how many messages to send out.
• Post a blog entry – Allows users to write original content and place it on their portals
• Display Twitter Feeds option – Allows you to place a twitter feed on your portal
• “Share this article” – Allows users to share articles as they read them on the portal
Social Networks:
CURATA SOLUTIONCURATA SOLUTION
KEEP IN MIND….KEEP IN MIND….
• B2B companies are proving to be successful in Social Media
• Social Media marketing takes time, but if you are patient enough you will see results
• Curata allows you to spread not only original content, but curated content across your social networks
• B2B companies are proving to be successful in Social Media
• Social Media marketing takes time, but if you are patient enough you will see results
• Curata allows you to spread not only original content, but curated content across your social networks
WHERE CAN I LEARN MORE?WHERE CAN I LEARN MORE?
www.mashable.com
www.socialmediatoday.com
www.socialmediainfluence.com
www.mashable.com
www.socialmediatoday.com
www.socialmediainfluence.com
CURATA DEEP DIVESCURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features
QUESTIONS? COMMENTS?QUESTIONS? COMMENTS?
craig@hivefire.com
617.229.5559
dave@hivefire.com
617-500-0199
Updates.hivefire.com
Thanks!
craig@hivefire.com
617.229.5559
dave@hivefire.com
617-500-0199
Updates.hivefire.com
Thanks!
2nd Annual Curata User Conference2nd Annual Curata User Conference