HiveFire User Conference Deep Dives 10-8-2010

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2ND ANNUAL USER CONFERENCE: CURATA DEEP DIVES: SEO, EMAIL MARKETING, SOCIAL MEDIA

2ND ANNUAL USER CONFERENCE: CURATA DEEP DIVES: SEO, EMAIL MARKETING, SOCIAL MEDIA

Craig Blum

Director of Client Success

[email protected]

Office: 617.229.5559

Craig Blum

Director of Client Success

[email protected]

Office: 617.229.5559

CURATA DEEP DIVESCURATA DEEP DIVES

• Search Engine Optimization

• Email Marketing

• Social Media

• The Latest Curata features

FIRST UP: SEOFIRST UP: SEO

•What is SEO?

•Why is SEO Important?

•How Can Curata Help?

•Where Can I Learn More?

WHAT IS SEO?WHAT IS SEO?

Search Engine Optimization

The active practice of optimizing a web site by improving

internal and external aspects in order to increase the traffic the

site receives from search engines. – SEOMoz.com

WHY IS SEO IMPORTANT?WHY IS SEO IMPORTANT?

Findability.Findability.


Credibility.Credibility.


Lead Generation.Lead Generation.

HOW CAN CURATA HELP?HOW CAN CURATA HELP?

• Nuts and Bolts

• Title tags

• Meta tags

• Content

• Keywords in article titles &

summaries

• Blog posts

• Entities

• More entities = more landing

pages

• Long tail

• Nuts and Bolts

• Title tags

• Meta tags

• Content

• Keywords in article titles &

summaries

• Blog posts

• Entities

• More entities = more landing

pages

• Long tail

SEOSEO

• Link Building

• Social Media (more on this later)

• Blogging

• Outbound link reciprocation

• Corporate site

• Domain name

• Custom HTML

• Engaging content

• Examples

• Google Webmaster Tools

• Keyword Analysis

• https://www.google.com/webmasters/tools

• Link Building

• Social Media (more on this later)

• Blogging

• Outbound link reciprocation

• Corporate site

• Domain name

• Custom HTML

• Engaging content

• Examples

• Google Webmaster Tools

• Keyword Analysis

• https://www.google.com/webmasters/tools

WHERE CAN I LEARN MORE?WHERE CAN I LEARN MORE?

http://seomoz.com

Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/)

http://www.101-seo-resources.com

http://selfseo.com

http://seomoz.com

Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/)

http://www.101-seo-resources.com

http://selfseo.com

SEO TAKEAWAYSSEO TAKEAWAYS

• If you’re not optimized, you’re not found.

• Being a trusted source of information is HUGE.

• Curata provides tools to get you where you need

to be.

• There is no magic formula….

• If you’re not optimized, you’re not found.

• Being a trusted source of information is HUGE.

• Curata provides tools to get you where you need

to be.

• There is no magic formula….

2nd Annual Curata User Conference2nd Annual Curata User Conference



• Email Marketing

• Social Media


WHY DO I NEED EMAIL MARKETING?WHY DO I NEED EMAIL MARKETING?

Email marketing

generated an ROI of

$43.62 for every dollar

spent on it in 2009.


39.4% of industry

executives said the

advertising channel that

performed strongest for

them was email.


Email and e-newsletter marketing are

considered the second-most effective tool

for generating conversions, just behind

SEO.


• Curata customer case study: biomarkerbreakthroughs.com 10X change

• Actionable data, easy to target

• Recipients have opted-in

THE CURATA METHODTHE CURATA METHOD

• What you should know: Custom Newsletters vs. Auto Newsletters

• Creating Lists

• Adding subscribers

• Managing subscribers

• Settings (physical address)

• Auto Newsletter basics

• Custom Newsletter basics

• Beyond the Basics

• Category filtered auto newsletters

• Analytics

• Exporting subscriber lists to lead tracking/CRM

• Advanced Topics: Email Marketing Plus for Super Users

• Plans available for large sending volumes

• Themes

• What you should know: Custom Newsletters vs. Auto Newsletters

• Creating Lists

• Adding subscribers

• Managing subscribers

• Settings (physical address)

• Auto Newsletter basics

• Custom Newsletter basics

• Beyond the Basics

• Category filtered auto newsletters

• Analytics

• Exporting subscriber lists to lead tracking/CRM

• Advanced Topics: Email Marketing Plus for Super Users

• Plans available for large sending volumes

• Themes

A How-To Webinar on Email MarketingA How-To Webinar on Email Marketing

EMAIL MARKETING TAKEAWAYSEMAIL MARKETING TAKEAWAYS

• Next to SEO, Email is the best way to keep an

audience engaged

• Curata has flexible solutions available

• High volume sending is possible

• Next to SEO, Email is the best way to keep an

audience engaged

• Curata has flexible solutions available

• High volume sending is possible




• Email Marketing

• Social Media


SOCIAL MEDIASOCIAL MEDIA

WHAT IS SOCIAL MEDIA?WHAT IS SOCIAL MEDIA?

• Social online conversation

• Questions and answers

• News

• Content marketing

o Tools:

� Twitter

� Linkedin

� Facebook

� Blogs

• Social online conversation

• Questions and answers

• News

• Content marketing

o Tools:

� Twitter

� Linkedin

� Facebook

� Blogs

WHAT DOES IT DO FOR MY BUSINESS?WHAT DOES IT DO FOR MY BUSINESS?

Why use it?

• Business development (leads)

• Customer satisfaction and loyalty

• Identify trends and issues

• PR

• Research

• Business networking/collaboration

Why use it?

• Business development (leads)

• Customer satisfaction and loyalty

• Identify trends and issues

• PR

• Research

• Business networking/collaboration

WHO DOES IT?WHO DOES IT?

BUT DOES IT REALLY WORK?BUT DOES IT REALLY WORK?

BUT DOES IT REALLY WORKBUT DOES IT REALLY WORK

B2B Social Spending:

• B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013

• Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

B2B Social Spending:

• B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013

• Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

STATSSTATS

FaceBook Statistics

Facebook continues to be one the

fastest growing and largest active

social networks.

Over 500 million active users (50%

of which sign-in daily)

• Over 900 million pages, groups,

communities and events

*Source: facebook

Twitter Stats

Twitter has established itself as the

Internet Sensation.

• Over 100 million REGISTERED

users, with about 300k new per

day Over 55 million daily tweets

• 600 million daily search queries

*Source: Huffington Post

CURATA SOLUTIONCURATA SOLUTION

Features:

• Ability to set social network rules to let the software know when to send out messages and how many messages to send out.

• Post a blog entry – Allows users to write original content and place it on their portals

• Display Twitter Feeds option – Allows you to place a twitter feed on your portal

• “Share this article” – Allows users to share articles as they read them on the portal

Social Networks:

• Twitter

• Linkedin

• Facebook

Features:

• Ability to set social network rules to let the software know when to send out messages and how many messages to send out.

• Post a blog entry – Allows users to write original content and place it on their portals

• Display Twitter Feeds option – Allows you to place a twitter feed on your portal

• “Share this article” – Allows users to share articles as they read them on the portal

Social Networks:

• Twitter

• Linkedin

• Facebook

CURATA SOLUTIONCURATA SOLUTION

KEEP IN MIND….KEEP IN MIND….

• B2B companies are proving to be successful in Social Media

• Social Media marketing takes time, but if you are patient enough you will see results

• Curata allows you to spread not only original content, but curated content across your social networks

• B2B companies are proving to be successful in Social Media

• Social Media marketing takes time, but if you are patient enough you will see results

• Curata allows you to spread not only original content, but curated content across your social networks

WHERE CAN I LEARN MORE?WHERE CAN I LEARN MORE?

www.mashable.com

www.socialmediatoday.com

www.socialmediainfluence.com

www.mashable.com

www.socialmediatoday.com

www.socialmediainfluence.com



• Email Marketing

• Social Media


QUESTIONS? COMMENTS?QUESTIONS? COMMENTS?

[email protected]

617.229.5559

[email protected]

617-500-0199

Updates.hivefire.com

Thanks!

[email protected]

617.229.5559

[email protected]

617-500-0199

Updates.hivefire.com

Thanks!


HiveFire User Conference Deep Dives 10-8-2010

Education

Transcript of HiveFire User Conference Deep Dives 10-8-2010