. 1 © Perceptive Partners Ltd 2012

LinkedIn Training Wednesday 15 February 2012 – Hillington

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Track Record

Expert advice from experienced professionals

Strong track record in construction, technology and communications

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Clients

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Why are you interested in your personal profile?

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Why social media now?

Tough environment

Limited marketing budgets

Limited time

Building trust and relationships never more important

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Risks If Not Involved

Burying head in the sand – conversation happening anyway

Miss opportunity

Be seen as out of touch/old fashioned

Your network of contacts taken by someone else

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Managing the message - Brand Promise

Impact on customers?

One sentence?

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What’s already being said about you?

www.Google.com/alerts

www.pipl.com

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Strategy

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Profile Picture

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Audience

Who?

Where?

What’s interesting to them?

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Managing your network

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Connections

Number of connections

Finding connections with LinkedIn

From your network and beyond – offline contacts too

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Connections

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Connections

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Groups

Reach beyond own network for research and relevant prospects

Build network with relevant audience

Finger on pulse

Build own community

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Worst LinkedIn clangers

Old/duplicate profile

Selling only

Default messages

CV

Photo

Profile

Silver bullet

Silos

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Top tips

Google

Check privacy settings

Supercharge face to face

Clear strategy

Relationship tool

Know your audience

Use as a showcase

Time management

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Suggested next steps

Agree strategy

Clear objectives, key messages, audiences

Evaluation

Implement necessary changes

Training

http://www.skillsdevelopmentscotland.co.uk/flexible-training

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Twitter @perceptivecomms

julie@perceptivepartners.co.uk

www.perceptivepartners.co.uk

Suggested reading

http://www.perceptivepartners.co.uk/social-media-useful-background-reading.php