Hillington Innovation Masterclass – How to supercharge your profile on Linkedin, Feb 2012.

. 1 © Perceptive Partners Ltd 2012

LinkedIn Training Wednesday 15 February 2012 – Hillington

2 © Perceptive Partners Ltd 2012

Track Record

Expert advice from experienced professionals

Strong track record in construction, technology and communications

http://en.wikipedia.org/wiki/Image:Pwc_logo.gif

http://en.wikipedia.org/wiki/Image:Rbslogo.png

http://www.directline.com/


Clients

http://youtu.be/SMggI4JvtF8?t=1m26s

http://www.macmic.co.uk/


Why are you interested in your personal profile?


Why social media now?

Tough environment

Limited marketing budgets

Limited time

Building trust and relationships never more important


Risks If Not Involved

Burying head in the sand – conversation happening anyway

Miss opportunity

Be seen as out of touch/old fashioned

Your network of contacts taken by someone else


http://linkedinsuccess.org/


Managing the message - Brand Promise

Impact on customers?

One sentence?


What’s already being said about you?

www.Google.com/alerts

www.pipl.com

http://www.google.com/alerts

http://www.pipl.com/


Strategy


Profile Picture


Audience

Who?

Where?

What’s interesting to them?


Managing your network


Connections

Number of connections

Finding connections with LinkedIn

From your network and beyond – offline contacts too


Connections


Groups

Reach beyond own network for research and relevant prospects

Build network with relevant audience

Finger on pulse

Build own community


Worst LinkedIn clangers

Old/duplicate profile

Selling only

Default messages

CV

Photo

Profile

Silver bullet

Silos


Top tips

Google

Check privacy settings

Supercharge face to face

Clear strategy

Relationship tool

Know your audience

Use as a showcase

Time management


Suggested next steps

Agree strategy

Clear objectives, key messages, audiences

Evaluation

Implement necessary changes

Training

http://www.skillsdevelopmentscotland.co.uk/flexible-training





Twitter @perceptivecomms

[email protected]

www.perceptivepartners.co.uk

Suggested reading

http://www.perceptivepartners.co.uk/social-media-useful-background-reading.php

mailto:[email protected]

http://www.perceptivepartners.co.uk/

Hillington Innovation Masterclass – How to supercharge your profile on Linkedin, Feb 2012.

Education

Transcript of Hillington Innovation Masterclass – How to supercharge your profile on Linkedin, Feb 2012.