Post on 06-Aug-2015
We’re excited to share
A new destination in Portland
A lot of people drink wine, but we see value in millennials.
So… Let’s take a look at Portland
Small restaurants and bars
Cheaper prices, higher consumption level
Flocking to Portland
Biggest growing market for alcohol
What do we mean by millenials?
They want:
They want:
A uniquely tailored adventure
They want:
A uniquely tailored adventure
Experience
They want:
A uniquely tailored adventure
ExperienceAll in the company of good friends
Let’s look at the history of…
Hipster culture
Tired of being treated as millenials
Hipster culture
Tired of being treated as millenials
Hipster culture
Highly educated, well traveled
Tired of being treated as millenials
Hipster culture
Highly educated, well traveled Anti-anti culture
How do we get millenials to relate to the wine culture?
We need to change the perception of wine drinking.
We don’t want to be known as a wine bar, because we aren’t.
We’re so much more.
Wine cocktails
Wine carts
Live music
Updated interactive art
How will we create a community?
Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”
Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”
Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”
Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”
Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”
Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barDIY “photo booth”DIY “photo booth”DIY “photo booth”
Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barDIY “photo booth”Word of mouth advertisingDIY “photo booth”
Who are we up against?
A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night
A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night
A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night
A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night
A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night
A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night
A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night
SOFT OPENING
Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session
Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session
Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session
Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session
Start off with a bangPeople in the communityInvite influencersExclusiveFree drinks + foodGift cards and gifts from local peopleAcoustic session
Start off with a bangPeople in the communityInvite influencersExclusiveFree drinks + foodGift cards + gifts from local peopleAcoustic session
Start off with a bangPeople in the communityInvite influencersExclusiveFree drinks + foodGift cards + gifts from local peopleAcoustic session
OPENING NIGHT
Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key
Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key
Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key
Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key
Drink cartBandPR + press promoting concertSign out frontPay to get a local email listWord of mouth is key
Drink cartBandPR + press promoting concertSign out frontPay to get a local email listWord of mouth is key
Social media
Give people a reason to follow us.
Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is
Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is
Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is
Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is
Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is
Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is
Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is
How are we going to afford this?
Stairs and interior $15,000Soft opening $ 3,000Opening night $10,000
Local artists $ 2,000Drink cart $ 5,000Band $ 5,000
= $40,000
Our strategy to measure success?
20% retention rate of opening night customers.
At least 100 tagged photos.
Breakeven in 6 months.
We’re your “anything exciting.”