Highrise Wine Bar

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Transcript of Highrise Wine Bar

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We’re excited to share

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A new destination in Portland

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A lot of people drink wine, but we see value in millennials.

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So… Let’s take a look at Portland

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Small restaurants and bars

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Cheaper prices, higher consumption level

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Flocking to Portland

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Biggest growing market for alcohol

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What do we mean by millenials?

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They want:

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They want:

A uniquely tailored adventure

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They want:

A uniquely tailored adventure

Experience

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They want:

A uniquely tailored adventure

ExperienceAll in the company of good friends

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Let’s look at the history of…

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Hipster culture

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Tired of being treated as millenials

Hipster culture

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Tired of being treated as millenials

Hipster culture

Highly educated, well traveled

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Tired of being treated as millenials

Hipster culture

Highly educated, well traveled Anti-anti culture

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How do we get millenials to relate to the wine culture?

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We need to change the perception of wine drinking.

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We don’t want to be known as a wine bar, because we aren’t.

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We’re so much more.

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Wine cocktails

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Wine carts

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Live music

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Updated interactive art

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How will we create a community?

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Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”

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Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”

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Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”

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Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”

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Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barWord of mouth advertisingDIY “photo booth”DIY “photo booth”

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Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barDIY “photo booth”DIY “photo booth”DIY “photo booth”

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Stadium seatingConcertsLocal artistsLocal influencersSingle seating only at the barDIY “photo booth”Word of mouth advertisingDIY “photo booth”

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Who are we up against?

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A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night

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A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night

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A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night

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A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night

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A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night

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A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night

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A sunset hike in the GorgeGoing to see a showGoing to a barHaving a picnicHaving friends over around a fireNetflix marathonsGirls wine night

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SOFT OPENING

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Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session

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Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session

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Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session

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Start off with a bangPeople in the communityInvite influencersExclusiveFree gift, free drinks and foodGift cards and gifts from local peopleAcoustic session

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Start off with a bangPeople in the communityInvite influencersExclusiveFree drinks + foodGift cards and gifts from local peopleAcoustic session

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Start off with a bangPeople in the communityInvite influencersExclusiveFree drinks + foodGift cards + gifts from local peopleAcoustic session

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Start off with a bangPeople in the communityInvite influencersExclusiveFree drinks + foodGift cards + gifts from local peopleAcoustic session

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OPENING NIGHT

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Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key

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Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key

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Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key

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Drink cartBandPR + press promoting concertSign out frontPay to get on a local email listWord of mouth is key

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Drink cartBandPR + press promoting concertSign out frontPay to get a local email listWord of mouth is key

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Drink cartBandPR + press promoting concertSign out frontPay to get a local email listWord of mouth is key

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Social media

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Give people a reason to follow us.

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Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is

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Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is

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Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is

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Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is

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Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is

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Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is

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Share local art cycled weeklyDiscounts + promotionsExclusive eventsUser generated contentRecipesNewly introduced wineWhere the drink cart is

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How are we going to afford this?

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Stairs and interior $15,000Soft opening $ 3,000Opening night $10,000

Local artists $ 2,000Drink cart $ 5,000Band $ 5,000

= $40,000

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Our strategy to measure success?

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20% retention rate of opening night customers.

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At least 100 tagged photos.

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Breakeven in 6 months.

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We’re your “anything exciting.”

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