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What is SEO?Presented at Growth Hacks

By AJ KohnOwner, Blind Five Year Old

@ajkohn

Blind Five Year Old | @ajkohn

You keep using that word…

I do not think it means what you think it means.

Blind Five Year Old | @ajkohnNo.

Blind Five Year Old | @ajkohnNo!

Blind Five Year Old | @ajkohnNO.

Blind Five Year Old | @ajkohnNO!

SEO Definition

Blind Five Year Old | @ajkohn

Search Engine Optimization seeks to generate productive organic traffic via

technically sound and connected sites by matching query syntax and intent with

relevance and value.

http://bit.ly/seodefinition

Blind Five Year Old | @ajkohn

Productive Traffic

Blind Five Year Old | @ajkohnAll traffic is not created equal.

I drove a ton of search traffic

and all I got was this lousy t-shirt

Blind Five Year Old | @ajkohn

More Does Not Mean Better

Optimize for traffic that move your business.

Technically Sound

Blind Five Year Old | @ajkohnDon’t trip yourself up.

Blind Five Year Old | @ajkohn

No Code Mooning

Secure your subdomains.

Blind Five Year Old | @ajkohn

Robots.txt

Be very, very careful.

Blind Five Year Old | @ajkohn

Surf Like Googlebot

Use progressive enhancement.

Blind Five Year Old | @ajkohn

See Like Googlebot

Blind Five Year Old | @ajkohn

Googlebot is People Too

http://bit.ly/grepseo

Query Syntax

Blind Five Year Old | @ajkohn

Do you understand the words

that are coming out of my mouth?

How do your users search?

Blind Five Year Old | @ajkohn

‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’

Blind Five Year Old | @ajkohn

Google Autocomplete

Reflects real queries.

Blind Five Year Old | @ajkohn

Google Related

Blind Five Year Old | @ajkohn

Navel Gazing

Look at your real searches.

Google Analytics Site Search

PPC

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User Generated Content

Reviews

Comments

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Competitors Terms

Query Intent

Blind Five Year Old | @ajkohn

Why?

Blind Five Year Old | @ajkohn

Navigational

Trying to get somewhere.

Blind Five Year Old | @ajkohn

Informational

Trying to learn something.

Blind Five Year Old | @ajkohn

Transactional

Trying to do something.

Blind Five Year Old | @ajkohn

Beyond Keywords

Target the keyword, optimize the intent.

Why are they really searching?

Relevance

Blind Five Year Old | @ajkohn

Blind Five Year Old | @ajkohn

Be Clear

Words matter.

Blind Five Year Old | @ajkohn

Limit Pronouns

Not a license to keyword stuff.

Blind Five Year Old | @ajkohnOnly being relevant could spell trouble.

Value

Blind Five Year Old | @ajkohnhttp://bit.ly/googlevalue

Blind Five Year Old | @ajkohnAre you satisfying query intent?

Blind Five Year Old | @ajkohn

UX and SEO

User experience matters.

Blind Five Year Old | @ajkohn

Readability

http://bit.ly/seoreadability

Blind Five Year Old | @ajkohn

Memorable

http://bit.ly/seorecall

Blind Five Year Old | @ajkohn

Blind Five Year Old | @ajkohn

Beyond Keywords

Target the keyword, optimize the intent.

Why are they really searching?

Connected

Blind Five Year Old | @ajkohn

Social

Reduce friction and destroy inertia.

Blind Five Year Old | @ajkohn

Portable

http://bit.ly/socialsnippets

Blind Five Year Old | @ajkohn

Engage

http://bit.ly/grandtruefans

What about Links?

Blind Five Year Old | @ajkohnLinks are the result, not the activity.

TL;DL

Blind Five Year Old | @ajkohn

Be technical. Make great stuff.

Know your users. Improve distribution.

AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.comaj@blindfiveyearold.com

@ajkohn