Post on 25-Jan-2017
We Are Social Client Name × Document Title × Date × Page 1
We Are Social Client Name × Document Title × Date × Page 2
. Heinz Tomato Ketchup is bursting with real tomatoes. But people can forget
where their ketchup comes from
We Are Social Client Name × Document Title × Date × Page 3
In 2013, Heinz wanted to remind mums and kids that only the firmest, juiciest, freshest tomatoes
make it into their sauce, and on to their plate
We Are Social Client Name × Document Title × Date × Page 4
! So, we invited mums and kids to grow their own!
We Are Social Client Name × Document Title × Date × Page 5
Grow Your Own was a huge success, reaching a third of the UK’s Facebook population.
Thousands of families grew their own tomatoes
We Are Social Client Name × Document Title × Date × Page 6
Then, just like our fans’ tomatoes, Grow Your Own grew and grew
We Are Social Client Name × Document Title × Date × Page 7
In 2014 the campaign featured a wider digital scope and on-pack promotion
We Are Social Client Name × Document Title × Date × Page 8
. In 2015 it grew yet again,
this time into a pan-European campaign, localised across six markets
We Are Social Client Name × Document Title × Date × Page 9
.
It grew to a fully integrated campaign, with digital, in-store and even TV activations
We Are Social Client Name × Document Title × Date × Page
So far, Grow Your Own has reached almost 30 million people on social media alone,
with heaps of comments and loads of love for Heinz
We Are Social Client Name × Document Title × Date × Page 11
Thousands of mums and kids have shared their tomato growing
experiences with Heinz
We Are Social Client Name × Document Title × Date × Page 12
Best of all, Grow Your Own has helped around 90,000 families in Europe grow their own tomatoes
with free packets of tomato seeds
We Are Social Client Name × Document Title × Date × Page 13
Showing how putting social thinking at the heart of your marketing can help it grow bigger and better –
just like our tomatoes