Schedule - Grow Your Own Food SummitGrow Your Own Food Summit
Heinz Grow Your Own 2015 Case Study from We Are Social
-
Upload
we-are-social -
Category
Marketing
-
view
6.062 -
download
2
Transcript of Heinz Grow Your Own 2015 Case Study from We Are Social
![Page 1: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/1.jpg)
We Are Social Client Name × Document Title × Date × Page 1
![Page 2: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/2.jpg)
We Are Social Client Name × Document Title × Date × Page 2
. Heinz Tomato Ketchup is bursting with real tomatoes. But people can forget
where their ketchup comes from
![Page 3: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/3.jpg)
We Are Social Client Name × Document Title × Date × Page 3
In 2013, Heinz wanted to remind mums and kids that only the firmest, juiciest, freshest tomatoes
make it into their sauce, and on to their plate
![Page 4: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/4.jpg)
We Are Social Client Name × Document Title × Date × Page 4
! So, we invited mums and kids to grow their own!
![Page 5: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/5.jpg)
We Are Social Client Name × Document Title × Date × Page 5
Grow Your Own was a huge success, reaching a third of the UK’s Facebook population.
Thousands of families grew their own tomatoes
![Page 6: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/6.jpg)
We Are Social Client Name × Document Title × Date × Page 6
Then, just like our fans’ tomatoes, Grow Your Own grew and grew
![Page 7: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/7.jpg)
We Are Social Client Name × Document Title × Date × Page 7
In 2014 the campaign featured a wider digital scope and on-pack promotion
![Page 8: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/8.jpg)
We Are Social Client Name × Document Title × Date × Page 8
. In 2015 it grew yet again,
this time into a pan-European campaign, localised across six markets
![Page 9: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/9.jpg)
We Are Social Client Name × Document Title × Date × Page 9
.
It grew to a fully integrated campaign, with digital, in-store and even TV activations
![Page 10: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/10.jpg)
We Are Social Client Name × Document Title × Date × Page
So far, Grow Your Own has reached almost 30 million people on social media alone,
with heaps of comments and loads of love for Heinz
![Page 11: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/11.jpg)
We Are Social Client Name × Document Title × Date × Page 11
Thousands of mums and kids have shared their tomato growing
experiences with Heinz
![Page 12: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/12.jpg)
We Are Social Client Name × Document Title × Date × Page 12
Best of all, Grow Your Own has helped around 90,000 families in Europe grow their own tomatoes
with free packets of tomato seeds
![Page 13: Heinz Grow Your Own 2015 Case Study from We Are Social](https://reader033.fdocuments.in/reader033/viewer/2022042722/5888a83c1a28ab80248b47bb/html5/thumbnails/13.jpg)
We Are Social Client Name × Document Title × Date × Page 13
Showing how putting social thinking at the heart of your marketing can help it grow bigger and better –
just like our tomatoes