Post on 22-Jan-2015
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2. all available atwww.louisjvr.com 3. the times they are a-changin 4. ok, so then, what isworld wide creativeall about? 5. 6. watch out for smoke and mirrors! 7. 8. therelationshipbetween business and the consumer has changed 9. fourquestions about your customers in 2010: 10. fourquestions about your customers in 2010:
11. fourquestions about your customers in 2010:
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231,510,169websites( Netcraft , Apr 2009 ) 133,000,000where are they online?
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16. takeaway from question no.1: prepare to fragment your web presence 17. fourquestions about your customers in 2010:
18. 2. what are they doing online? they are engaging on different levels 19. 2. what are they doing online? they are watching a LOT of videos 20. 2. what are they doing online? theyre recognising their social impact 21. 2. what are they doing online? pretty much EVERYTHING!prairietumbleweedfarm.com 22. takeaway from question no.2: target specific socio-profiles 23. fourquestions about your customers in 2010:
24. 3. how much influence do they have? enough to put a president in power? 25. 3. how much influence do they have? social media hits mainstream 26. 3. how much influence do they have? more than the all-powerful logo 27. 3. how much influence do they have? influence is accelerated by technology 28. takeaway from question no.3: partner, monitor and manage feedback 29. fourquestions about your customers in 2010:
30. 4. what are their expectations? they expect (and reward)authenticity 31. 4. what are their expectations? they expect (and reward)fast Real-time Is just not fast enough anymore - Jeremiah Owyang, Web Analyst 32. 4. what are their expectations? they expect (and reward)better 33. 4. what are their expectations? they expect (the illusion of) privacy 34. takeaway from question no.4: identify your own brand custodians 35. stop askingwhen , and start planning fornow 36. 37.
and, so in conclusion, to recap:- 38. indeed, the times they are a-changin... 39. thank you for your time, enjoy our drinks, try the veal 40. thank you for your time, enjoy our drinks, try the veal SA: 0861 932226|UK: +1233 800 008 www.worldwidecreative.co.za 41. thank you for your time, enjoy our drinks, try the veal SA: 0861 932226|UK: +1233 800 008 www.worldwidecreative.co.za and dont forget: never trust a skinny chef!