Heather Jackman's Online Marketing Plan

Post on 19-Feb-2016

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Why Heather Jackman will set your home apart from other listings online

Transcript of Heather Jackman's Online Marketing Plan

Cindy Greenfield

“I Expect Only The Best For Your

ONLINE MARKETING PLAN “I Expect Only The Best For You’

88% of consumers begin their home search on the internet.

Reach the widest audience of potential buyers.

More buyers = better chance of finding one willing to meet your terms, price and desired closing date.

ONLINE MARKETING PLAN OBJECTIVES

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94.3% said internet was becoming more important than print.

NEW MOVER SURVEY

Source: Conducted by DME, Inc. for REALTOR.com

®

Findings, April 2008

YES – 94.3%

NO – 4.7%

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32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

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NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT

buyers are now here

2002: Internet surpassed print ads

2004: More buyers found their home on internet than from signs

2008

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

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TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions)

Source: comScore Media Metrix, September 2009 

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Your home will be onRealtor.com and manyother Major Online Sites

All my Listings get Pro Photo Shoots

®

I will make yours stand out

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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

We blast your video touracross the web where it canbe picked up by major searchengines like Google & Yahoo

www.123YourRoad.com

• I will make your home stand out with a Professional Photo Shoot & Video Web Page

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• Enable your home to rise to the top of majoronline real estate portals like Realtor.com, Trulia, Zillow, Active Rain and more....

Every listing will get a mobile web site & rider

Try It!

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Unique State of The Art Marketing

123.CPIX.mobi

REAL ESTATESmartPhones out number computers 4 to 1

Samples:http://225.CPIX.mobihttp://217.CPIX.mobi

Your home gets a SmartPhone Video Tour

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Unique State of The Art MarketingYour home will be printed on my business cards andhanded out to all realtors and brokers I meet with.

Brokers Opens, Open Houses & Showings

Front of my business card:

Your home on the back:

BEST OF ALL WORLDS

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BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM® PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITE

Video Networks

123.CPIX.mobi

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