Headline Writing : How to Write Headlines with Rules and Examples

Post on 06-Apr-2017

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Transcript of Headline Writing : How to Write Headlines with Rules and Examples

perry@nativecommerce.com 512-971-5049 (text first)

“The Amazing HEADLINE FORMULA!

that ALWAYS WORKSand CREATES YOUR

PRODUCTS HOOK TOO”

Digital Marketer Co-Founder

Native CommerceCo-Founder

Digital RetailersAssociationCo-Founder

• Copywriter • Investor • Advisor

• Singer • Fisherman • Foodie

perry@nativecommerce.com 512-971-5049 (text first)

“WHAT I’VE LEARNED writing at LEAST

HEADLINES”10,000

HI, I’M YOUR NEW COPYWRITER,

DJANGO

perry@nativecommerce.com 512-971-5049 (text first)

“BEATS 80% OF MY CONTROLS”

perry@nativecommerce.com 512-971-5049 (text first)

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

TRIGGER

DESIRED END RESULT

TIME UNTIL RESULTS

OVERCOME OBJECTION

RISK REVERSAL

perry@nativecommerce.com 512-971-5049 (text first)

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

perry@nativecommerce.com 512-971-5049 (text first)

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

perry@nativecommerce.com 512-971-5049 (text first)

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

perry@nativecommerce.com 512-971-5049 (text first)

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

perry@nativecommerce.com 512-971-5049 (text first)

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

perry@nativecommerce.com 512-971-5049 (text first)

“HOW TO USE A

GRABBER

perry@nativecommerce.com 512-971-5049 (text first)

“FINALLY, A FORMULA THAT WRITES WINNING HEADLINES IN

15 MINUTES FLAT -WITHOUT ANY COPYWRITING SKILLS -

GUARANTEED”

BETTER THAN HALBERT?

perry@nativecommerce.com 512-971-5049 (text first)

“WHAT ABOUT THE SUBHEADLINE

perry@nativecommerce.com 512-971-5049 (text first)

“ROOKIE COPYWRITER STUMBLES ON THE SECRET FORMULA USED BY

MADISON AVE. COPYWRITERS FOR OVER 100 YEARS TO GRAB ANY

READERS ATTENTION AND DOUBLE OR EVEN TRIPLE RESPONSE”

perry@nativecommerce.com 512-971-5049 (text first)

“ROOKIE COPYWRITER STUMBLES ON THE SECRET FORMULA USED BY

MADISON AVE. COPYWRITERS FOR OVER 100 YEARS TO GRAB ANY

READERS ATTENTION AND DOUBLE OR EVEN TRIPLE RESPONSE”

perry@nativecommerce.com 512-971-5049 (text first)

“ROOKIE COPYWRITER STUMBLES ON THE SECRET FORMULA USED BY

MADISON AVE. COPYWRITERS FOR OVER 100 YEARS TO GRAB ANY

READERS ATTENTION AND DOUBLE OR EVEN TRIPLE RESPONSE”

perry@nativecommerce.com 512-971-5049 (text first)

“LASTLY… THE SECRET HEADLINE

perry@nativecommerce.com 512-971-5049 (text first)

FELLOW COPYWRITER,

IMAGINE, YOUR NEW HEADLINE TRIPLES THE SALES OF YOUR PROMOTION, IMAGING, HOW EVERYONE WILL WONDER HOW YOU DID IT AND IMAGINE HOW MANY OPTIONS WILL INSTANTLY OPEN UP FOR YOU…

HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH COPYWRITING… ESPECIALLY HEADLINES, I WAS SO FRUSTERATED I ALMOST GAVE UP. THEN I DISCOVERED THE “FOUR CORNERS” HEADLINE FORMULA AND SUDDENLY, EVERYTHING I WROTE JUST WORKED.

PLUS, THE FORMULA MADE IT SO EASY TO FIND MY PRODUCTS HOOKS, THE REST OF THE PROMOTION KIND OF JUST WROTE ITSELF…

perry@nativecommerce.com 512-971-5049 (text first)

FELLOW BACK PAIN SUFFERER,

IS YOUR BACK SO STIFF YOU CAN HARDLY GET OUT OF BED IN THE MORNING, EVEN AFTER A FULL NIGHTS SLEEP? DOES IT HURT TO SIMPLY STAND IN LINE OR WALK THROUGH A GROCERY STORE? HAVE YOU TRIED PILLS, CREAMS AND EVEN EXERCISE AND STILL NOTHING SEEMS TO HELP?

THEN I HAVE GOOD NEWS FOR YOU…

HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH CRONIC BACK PAIN THAT NOT ONLY HURT, BUT OVER TIME IT MADE ME GRUMPY AND DOWN RIGHT MEAN . THEN I DISCOVERED THE “SISSOR STONE” SUDDENLY, EVERYTHING WORKED AGAIN, I COULD WALK, PLAY GOLF, EVEN SIT ON THE FLOOR AND PLAY WITH MY GRANDKIDS AND EASILY SPRING BACK UP…

perry@nativecommerce.com 512-971-5049 (text first)

“LASTLY… PERRY’S BOILED CHICKEN RULE”

perry@nativecommerce.com 512-971-5049 (text first)

text me for your name and email for a copy of my slides

perry@nativecommerce.com 512-971-5049 (text first)

“BRING US YOUR HEADLINES”

TOO MUCH? HAVE IT ALL…

DONE FOR YOU!GO BY OUR BOOTH NOW

ANDCONTACT USperry@nativecommerce.com 512-971-5049 (text first)