Hatch! open #8: Facebook for FUN and PROFIT

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For Fun & ProfitFacebook

ClickSpace.vnJason.Lusk@ClickSpace.vn

About MeJason LuskAmerican communications consultant. Expertise in public relations, digital marketing, social media and corporate reputation management. Living in Hanoi.Age: 36yrsExperience: 15yrsFrom: ChicagoMeiGuoMan.com

Education1994-1998 : Georgetown UniversityKey Experience2006-2012: Vice President of PRCramer-Krasselt2004-2006: Founder & DirectorGroundswell Strategy

Key ProjectsBuilt Cramer-Krasselt Advertisings social media departmentLed social media strategy for Bombardier brands including Ski-Doo, Sea-Doo, Can-Am, Spyder and EvinrudeProvided integrated communications counsel to Johnson Controls, a Fortune 100 companyCrisis and reputation counselor toPyrexEmerson ElectricBriggs & Stratton Case International Harvester

About ClickSpaceConvenience | Culture | Connections ClickDoing business in Hanoi can be hard. ClickSpace makes it easy. In addition to a beautiful workspace, your ClickSpace membership comes with a generous package of services. Each membership includes:Bilingual reception Mail serviceHigh-speed InternetPrinting and copying24-hour security8 hours per month of administrative support and concierge serviceAccess to discounted accounting, payroll, consulting, etc.

ClickSpace Westlake

#Why do it?Facebook for Marketing

#Your customers are there

#Aids All Phases of the Sales FunneL

#Why not to do itFacebook for Marketing

#Because you think its freeDesigning a pro presenceBuilding a fan basePromoting messagesBuilding apps

all cost money

#Get StartedHow to

#The Steps According to Facebook

#The Steps According to Click

#ThinkWhat is your brand?What message(s) will inspire the most engagement?How will Facebook compliment your other marketing channels?What are the rules?

#The RulesYou cannot:

Use your cover photo as an adUse your cover photo to ask someone to take an action on FacebookUse Facebook functionality as part of a contest or promotion

www.facebook.com/page_guidelines.php

#DisneyA corporate page, plus:Movie pagesCharacter pagesTheme park pages

#American ExpressCreated a cause-based page during the recessionProvided tours for business ownersAttractive offer: $25 credit for spending $25 at a specific store on a Saturday

#BuildMessageAppearanceApps and IntegrationsContent

#Coca-Cola

Beautiful brandingA collection of storiesFeaturing people from around the world

#ThreadlessE-commerce StoreLocation awareness

#ConnectAdvertiseBuild a community

#ClickSpace

#EngageConversationsCustomer ServiceGated ContentGamification

#Using Brand Ambassadors

#The Spyder Five

#Old Spice GuyClassic social media case studyGreat example of a viral campaignMade engagement entertaining

#Huggies Hong KongSuccessful Facebook launch of 100,000+ fansBased on a great consumer insightGreat integration between offline and online engagement

#InfluenceEventsCouponsPromotions

#Can-Am 4x4x4x4 Sweepstakes

#Like GatingCapture new fans.Highly effective for:ContestsGamesCouponsWhite papers

#Tell-A-FriendMagnify the campaigns reach by asking friends toInvite friendsPost on their walls

#MonetizationGet fans to:Visit a storeTake action offline

#Measure

Community SizeEngagement Internal to pageEngagement External to pageSALES

#Questions and answers?

Hatch! open #8: Facebook for FUN and PROFIT

Business

Transcript of Hatch! open #8: Facebook for FUN and PROFIT

Endangering Women for Profit Facebook and Google sell ad ...

Restaurants guide to profit from facebook in 7 days

HATCH, NM, Background Information Village of Hatch Case Study.

Marshall Hatch

GBEB: COVID Impact Assessment - Brighton and Hove...Burgess-Hill Lewes Brighton and Hove Peacehaven Newhaven Seagate Bognor'Regis HATCH HATCH HATCH HATCH HATCH HATCH Name AN8 Systems

Non-Profit Organizations & Facebook

Fair Hatch

HATCH! INTRODUCTION

Knock- knock ! Who’s there ? Hatch ! Hatch who ? Bless you !

Facebook and Twitter for your Non Profit

How to Use Facebook Pages for Your Non-Profit Group

[HATCH! PROGRAM] HATCH! FAIR Overview

Evaluation of Scantlings of Hatch Covers and Hatch ...

open hatch

SxSW: Advanced Facebook Ads for Fun & Profit

Effectively use LinkedIn & Facebook for Non-Profit Organizations

The Facebook Marketplace - Gain 'Buzz' As Well As Profit from Social Media Campaigns

HATCH Competition

Social Media Strategy Non-profit Organization. Platforms to Establish Facebook Blog Twitter YouTube Linked-In.

Facebook Profit Funnel detail review and special bonuses included