decision making

Dac NguyenK23

Dac NguyenFPT Software – Software

OutsourcingOnebit Software – Software

OutsourcingVNext – Software

OutsourcingK23 – Online Marketing

SEO23Rocket – SEO ToolA33 – Human Resource

SoftwareSILO – Ticketing Service

JupViec – Local Home ServiceAYYA – Career Consulting

Service20+ micro-sites (1M

traffic/month)

FYT K1 MemberSME Vietnam ConsultantStartup Weekend Mentor

Kawaii Mentor

AGENDA

Soft Skills vs. Hard SkillsService vs. ProductB2B vs. B2COnline vs. OfflineLocal vs. GlobalFunction vs. UI/UX

Tech vs. Non-techMany Fast vs. One SlowTalent vs. Mass MembersWeb vs. AppQ&A

SOFT SKILLSCommunicationPresentationEnglishAnalytical ThinkingCoachingMentoring

HARD SKILLSLeadership, ManagementHR, Financial ManagementSales, Marketing, BrandingProduct Development (Web, Mobile, Hardware)Customer Service

1/6

SOFT SKILLSTrained in soft skill centersQuite OKEasy to learnTake short time to have

HARD SKILLSTrained in universitiesSeriously bad skillNot easy to learnTake long time to have

SERVICETrainingTravelling

PRODUCTPhone MakerHardware (TV, LCD…) Maker

2/6

RestaurantCafe

PRODUCT/SERVICE90/10

PRODUCT/SERVICE50/50

SERVICEIntangiblePerishableDefine quality by ExperienceDifficult to repeat

PRODUCTIntangibleStorable Control Quality with DataRepeatable

2/6

B2BSoftware OutsourcingSpare-parts MakerNo-one knowsE.g: General Electrics, IBMChicken Farm, Vegetable Farm, X-Ray Maker

B2CEveryone knowsE.g: Amazon, Microsoft, FacebookRestaurant, Health Care Service

3/6

B2BTake years to decideLong term partnerHigh expectation / qualitySupply-chainNot many customer$$$$$$/a dealSale: case by caseInvest 1, sell 5, 10 customers, profit 40

B2CShort time to decideNo partnerLower expectation (unable to change)Many customers$/a dealSale AutomationInvest 100, sell 1, 1000 customers, profit 900

3/6

ONLINEE.g: Books, Low quality product

Low investmentStop easily & quickly

OFFLINEE.g: Luxury Fashion, Phone Retail, Offline Training, Restaurant/Café, Local ServicesHigh investment

4/6

LOCALE.g: MuaChung, DiChung, MatTro, HotDeal, MuaRe, RongBayLocal founders

GLOBALE.g: Emotiv, SeeSpace, Misfitwearables, Adatao (BigData)Global founders

5/6

FUNCTIONALE.g: MISA (accounting), Traditional HRMHigh costLong time-to-market

UI/UXE.g: A33, MoneyLover, Joomlart

Low costShort time-to-market

6/6

thank you