Post on 09-May-2015
Online Marketing
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
REALESTATE.CO.NZ - THE INDUSTRY WEBSITE
VITAL STATS!
• most comprehensive website – over 120,000 listings
• over 94% of all licensed offices subscribing
• over 400,000 unique browsers per month
• most popular website for international visitors – over 120,000 unique browsers per month from more than 200 countries
• delivering over 25,000 email enquiries per month
DOMESTIC TRAFFIC
INTERNATIONAL TRAFFIC
INTERNATIONAL TRAFFIC
NEW - MARKET LEADING WEBSITE
RICH/EASY BROWSING & SEARCHING
LARGER IMAGES
SPECIALISED SITE FOR COMMERCIAL PROPERTY
SPECIALISED SITE FOR BUSINESS BROKERS
SPECIALISED SITE FOR FARMS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
INCREASE IN USE OF THE INTERNET
EDGING EVER CLOSER TO 100% ONLINE SEARCH
National Association of Realtors Home Buyer Survey 2008
The web is the most popular choice for property seekers
NZ Real Estate market research - Nielsen Aug 09
Buyers spend close to 3 hours per weeksearching for property online
NZ Real Estate market research - Nielsen Aug 09
SOCIAL MEDIA
• 24hrs of video is uploaded to YouTube every minute
• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people
• There are 50 million tweets per day – an average of
600 tweets per second
• Google has only been around for 11 years!!
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Promoting your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
PROFILING YOURSELF ONLINE
WHAT IS AN ONLINE PROFILE?
• A web page
• A blog
• A social network page –
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter
WHY DO YOU NEED A PROFILE?
• To provide a credible trusted reference check
• To create lead opportunities
• To demonstrate your unique expertise
• To assist you in building a reputation
BE FOUND!
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
DOMINATE GOOGLE
STEP UP YOUR ONLINE PRESENCE!
ADVERTISE IN THE SUBURBS YOU WORK IN
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
• Increase your sales
IT’S NOT A CASE OF CAN YOU AFFORD TO BE THERE…
http://agentpro.co.nz
Advertising opportunities from only $25 per month
…IT’S CAN YOU AFFORD NOT TO BE THERE?
LINKEDIN.COM
STEPPING UP A GEAR - BLOGGING
1. Demonstrate your expertise & local knowledge
2. Establish or be a part of the conversation
3. Become the go-to specialist
4. Nurture your profile – value will grow
5. Track your profile – Google Alerts
VISIBILITY IN SEARCH RESULTS
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
RELATIONSHIP WITH BUYERS HAS CHANGED
BUYERS ARE IN CONTROL
WHAT ARE THEY LOOKING FOR?
GET THE BASICS RIGHT
Address
Price
Maps
More images
Larger/high quality images
EMAIL ALERTS – FIRST IMPRESSIONS COUNT!
FAIL!
FEATURED LISTINGS - BOOST YOUR TRAFFIC
FAIL!
LIMITED TO THREE PER SUBURB
COST EFFECTIVE ADVERTISING – ONLY $250
14 days with a featured listing delivers an
audience of up to 10 times more
viewings than a regular listing
Last 7 days: 482 views
7 days prior to feature:22 views
IT REALLY WORKS!
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Promoting yourself
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
STAY IN TOUCH!
0800 732 536 info@realestate.co.nz
@realestateconz, @realagentpro
http://unconditional.co.nz/