Harveys Austar Realty 23rd April 2010

Online Marketing

• Realestate.co.nz – a background

• Use of the internet

• Your Online Profile

• Your listings

• Stay in touch

THE INTERNET – YOUR PATH TO SUCCESS

REALESTATE.CO.NZ - THE INDUSTRY WEBSITE

VITAL STATS!

• most comprehensive website – over 120,000 listings

• over 94% of all licensed offices subscribing

• over 400,000 unique browsers per month

• most popular website for international visitors – over 120,000 unique browsers per month from more than 200 countries

• delivering over 25,000 email enquiries per month

DOMESTIC TRAFFIC

INTERNATIONAL TRAFFIC

NEW - MARKET LEADING WEBSITE

RICH/EASY BROWSING & SEARCHING

LARGER IMAGES

SPECIALISED SITE FOR COMMERCIAL PROPERTY

SPECIALISED SITE FOR BUSINESS BROKERS

SPECIALISED SITE FOR FARMS



• Your Online Profile

• Your listings

• Stay in touch


INCREASE IN USE OF THE INTERNET

EDGING EVER CLOSER TO 100% ONLINE SEARCH

National Association of Realtors Home Buyer Survey 2008

The web is the most popular choice for property seekers

NZ Real Estate market research - Nielsen Aug 09

Buyers spend close to 3 hours per weeksearching for property online

NZ Real Estate market research - Nielsen Aug 09

SOCIAL MEDIA

• 24hrs of video is uploaded to YouTube every minute

• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people

• There are 50 million tweets per day – an average of

600 tweets per second

• Google has only been around for 11 years!!



• Your online profile

• Promoting your listings

• Stay in touch


PROFILING YOURSELF ONLINE

WHAT IS AN ONLINE PROFILE?

• A web page

• A blog

• A social network page –

Facebook

• A comment on a blog

• A quote in an online publication

• A property listing

• A YouTube video

• A twitter profile

• An email newsletter

WHY DO YOU NEED A PROFILE?

• To provide a credible trusted reference check

• To create lead opportunities

• To demonstrate your unique expertise

• To assist you in building a reputation

BE FOUND!

Who can I trust to market my parents house in Tauranga?

Who seems to be the local expert in selling city apartments?

Before Simon comes round tomorrow to appraise the house, let’s review his profile.

Who seems to be the best real estate agent in Kingsland?

DOMINATE GOOGLE

STEP UP YOUR ONLINE PRESENCE!

ADVERTISE IN THE SUBURBS YOU WORK IN

• Cost effective marketing

• Massive coverage

• Targeted audience

• Working for you 24/7

• Perceived to be the best

• Secure more listings

• Increase your sales

IT’S NOT A CASE OF CAN YOU AFFORD TO BE THERE…

http://agentpro.co.nz

Advertising opportunities from only $25 per month

http://agentpro.co.nz/

…IT’S CAN YOU AFFORD NOT TO BE THERE?

LINKEDIN.COM

FACEBOOK

TWITTER

STEPPING UP A GEAR - BLOGGING

1. Demonstrate your expertise & local knowledge

2. Establish or be a part of the conversation

3. Become the go-to specialist

4. Nurture your profile – value will grow

5. Track your profile – Google Alerts

VISIBILITY IN SEARCH RESULTS




• Your listings

• Stay in touch


RELATIONSHIP WITH BUYERS HAS CHANGED

BUYERS ARE IN CONTROL

WHAT ARE THEY LOOKING FOR?

GET THE BASICS RIGHT

Address

Price

Maps

More images

Larger/high quality images

EMAIL ALERTS – FIRST IMPRESSIONS COUNT!

FAIL!

FEATURED LISTINGS - BOOST YOUR TRAFFIC

FAIL!

LIMITED TO THREE PER SUBURB

COST EFFECTIVE ADVERTISING – ONLY $250

14 days with a featured listing delivers an

audience of up to 10 times more

viewings than a regular listing

Last 7 days: 482 views

7 days prior to feature:22 views

IT REALLY WORKS!




• Promoting yourself

• Stay in touch


STAY IN TOUCH!

0800 732 536 [email protected]

@realestateconz, @realagentpro

http://unconditional.co.nz/

http://twitter.com/realestateconz

http://twitter.com/realagentpro

http://unconditional.co.nz/

Harveys Austar Realty 23rd April 2010

Real Estate

Transcript of Harveys Austar Realty 23rd April 2010