Post on 01-Jan-2016
description
Harry S. Dent, Jr.Dent Research
Dent Business Academy
Business Strategies for the Winter Season
The New Direct Model of Business:
The Marketing Revolution
Session 8:
Charts
1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050
StandardizedEconomy
CustomizedEconomy
Source: Dent Research
Standardized vs. Customized Economy
Chart 8-1
1970 1980 1990 2000 20100
10
20
30
40
50
60
70
80
90
100
Source: Dent Research
Standard-Quality Segment
Premium, Standard and Value
Chart 8-2
Value-Discount Segment
Premium Segment
Greatest growth
Strategy Example
Direct Producer to Consumer Dell
Direct Warehouse to ConsumerAmazon
Peer-to-Peer eBay Tupperware
Front-Line Customization Independent Financial Planners
Source: Dent Research
Four Direct Strategies for Marketing
Chart 8-3
(skipping other channels)
(lots of inventory and choice)
(sell anything to anyone)
(represent narrow niches)
The 3 M’sThe right message
In the right media
To reach the right market