Harry S. Dent, Jr. Dent Research
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Harry S. Dent, Jr. Dent Research Dent Business Academy Business Strategies for the Winter Season
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Dent Business Academy Business Strategies for the Winter Season. Harry S. Dent, Jr. Dent Research. Session 8:. The New Direct Model of Business: The Marketing Revolution. Charts. Standardized vs. Customized Economy. Chart 8-1. Source: Dent Research. - PowerPoint PPT Presentation
Transcript of Harry S. Dent, Jr. Dent Research
Harry S. Dent, Jr.Dent Research
Dent Business Academy
Business Strategies for the Winter Season
The New Direct Model of Business:
The Marketing Revolution
Session 8:
Charts
1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050
StandardizedEconomy
CustomizedEconomy
Source: Dent Research
Standardized vs. Customized Economy
Chart 8-1
1970 1980 1990 2000 20100
10
20
30
40
50
60
70
80
90
100
Source: Dent Research
Standard-Quality Segment
Premium, Standard and Value
Chart 8-2
Value-Discount Segment
Premium Segment
Greatest growth
Strategy Example
Direct Producer to Consumer Dell
Direct Warehouse to ConsumerAmazon
Peer-to-Peer eBay Tupperware
Front-Line Customization Independent Financial Planners
Source: Dent Research
Four Direct Strategies for Marketing
Chart 8-3
(skipping other channels)
(lots of inventory and choice)
(sell anything to anyone)
(represent narrow niches)
The 3 M’sThe right message
In the right media
To reach the right market
