‘e’engage

enhanceexperience

entertain

Harnessing ‘e’

Synergizing book and web

Novelist & PhD researcher - Transmedia Emerging Platforms for Writers,Fragmented Interaction & Pervasive Media

storycentralDIGITAL

WEB:www.storycentralDIGITAL.wordpress.com

Alison Norrington

storycentralDIGITAL

http://sophie-stayingsingle.blogspot.com/search/label/Chapter%20One

Blogger - daily posts

Email to subscribers inbox from ‘Sophie’

Podcast chapters - ODEO & GABCAST

www.Sophie Dilemma.com

YouTube documentaries

Bebo

MySpace

Facebook

Twitter

Second Life

Forum

Micropoll

‘e’

Harnessing ‘e’

Offer optionswww.storycentralDIGITAL.wordpress.com

RELEVANCE

- to genre

-to platform

- to audience

www.seizethemedia.com

www.seizethemedia.com

www.seizethemedia.com

‘Did You Know 4.0’ – www.xplane.com

http://www.vook.com/product.php?book_id=2

www.storycentralDIGITAL.wordpress.com

engage

entertainexp

erienceenhance‘e’

- audience behavior- relevance & mode of engagement- participative elements

- positive experiences- Immersion options- Real-world events

- accessibility- marketing tie-

ins-value

- social & networks- new experiences-genre-specific ‘environments’

Emerging Platforms for Writers,Fragmented Interaction & Pervasive Media

storycentralDIGITAL

WEB:www.storycentralDIGITAL.wordpress.com

Alison Norrington

Thank You.Questions?

storycentralDIGITAL