Harnessing 'e' - DBW 26 Jan 2010 Alison Norrington
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‘e’ engage enhance experie nce enterta in Harnessing ‘e’ Synergizin g book and web
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From my panel presentation at Digital Book World 2010 - 'Books Plus for the 21st Century - Synergizing the Book & Web'... I named my presentation .. 'harnessing 'e''...
Transcript of Harnessing 'e' - DBW 26 Jan 2010 Alison Norrington
‘e’engage
enhanceexperience
entertain
Harnessing ‘e’
Synergizing book and web
Novelist & PhD researcher - Transmedia Emerging Platforms for Writers,Fragmented Interaction & Pervasive Media
storycentralDIGITAL
WEB:www.storycentralDIGITAL.wordpress.com
Alison Norrington
storycentralDIGITAL
Blogger - daily posts
Email to subscribers inbox from ‘Sophie’
Podcast chapters - ODEO & GABCAST
www.Sophie Dilemma.com
YouTube documentaries
Bebo
MySpace
Second Life
Forum
Micropoll
‘e’
Harnessing ‘e’
Offer optionswww.storycentralDIGITAL.wordpress.com
RELEVANCE
- to genre
-to platform
- to audience
www.seizethemedia.com
www.seizethemedia.com
www.seizethemedia.com
‘Did You Know 4.0’ – www.xplane.com
www.storycentralDIGITAL.wordpress.com
engage
entertainexp
erienceenhance‘e’
- audience behavior- relevance & mode of engagement- participative elements
- positive experiences- Immersion options- Real-world events
- accessibility- marketing tie-
ins-value
- social & networks- new experiences-genre-specific ‘environments’
Emerging Platforms for Writers,Fragmented Interaction & Pervasive Media
storycentralDIGITAL
WEB:www.storycentralDIGITAL.wordpress.com
Alison Norrington
Thank You.Questions?
storycentralDIGITAL
