Post on 28-Jan-2015
description
HAPTIC TECHNOLOGYWhat Does The Future Hold For Touch?
Sam McDaniel
MKTG 7546
WHAT IS MY TREND?
While Haptics have been around for decades, there is a recent push and resurgence in the technology.
The trend is driven by consumers’ desire to have a more real and a better user experience with products.
The trend is evolving as haptics become more efficient and frankly, better. New iterations of the technology are pushing the horizon of its uses and feasible applications.
SO WHAT ARE HAPTICS?
From the Greeks Tactile Feedback
Technology which takes advantage of the sense of touch by applying various motions to users.
Described as “doing for touch what computer graphics did for vision.
Scope of the industry Gaming Medical Computers Phones
Examples of Haptics
Today
FINANCIAL IMPLICATIONS
CURRENT APPLICATIONS
Electronic E-paper Reader “Magic” Touch Screen Vibrating Tattoos
ELECTRONIC E-PAPER READER
More durable and damage resistant than traditional glass readers.
6 in. display with the ability to bend 40 degrees.
Closer to traditional paper than current readers.
ELECTRONIC E-PAPER READER
Important next step in the way people get news and entertainment.
If done right, this could be a nice segue into digital paper books.
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“MAGIC” TOUCH SCREEN
With feelscreen product, users can feel textures, contours, edges, etc.
“Tixels” are layered in under the screen to allow control over the feel of images.
Uses electrostatic attraction to create friction vs. the traditional moving part in other haptic forms.
“MAGIC” TOUCH SCREEN
Future possibilities of this iteration are endless.
Real “game changer” impact. Of my three cases, this has the most
immediate commercial applications in my opinion.
VIBRATING TATTOOS
Tattoo is created using ferromagnetic ink.
Depending on notification, tattoo will vibrate differently.
Allow users to feel when they have a call, etc. in a variety of settings.
VIBRATING TATTOOS
FUTURE USE #1
INTERVIEWER RESULTS - HIGHLIGHTS
Now a standard option
Customer needs
Long term growth
Changes in Business Landscape
Competitive Advantage
Future Iterations
MY PERSONAL TAKEAWAYS
Need for the technology is apparent.
Amazement at the ability for multiple devices to allow the exact same user experience.
Differentiation by companies will only accelerate. Apple vs. Others
Potential for haptics to enter new markets and industries is immense.
IN CONCLUSION
Recent resurgence in haptics is directly tied to consumers desire to have more personable and more integrated experiences.
Future looks bright as people, businesses, and industries change the way they operate.
Focus is now on differentiation of the users’ experience