The Secrets Behind Great Relationships

WELCOME! From Michelle and

Brandon

We’ve worked with all types of bloggers across the U.S.

What makes an ideal partner?

Engaging Stories

Consistent Content

Clear Purpose

QUALITY QUANTITY

The majority of our blogger relationships are great

Others simply haven’t worked out

How can you build awesome relationships

with brands?

1 UNDERSTAND THERE IS

GIVE AND TAKE

STAY TRUE TO YOUR WORD

2

Hitting DEADLINES

Returning PRODUCT

Sharing CONTENT

COME TO THE TABLE WITH IDEAS

3

KNOW WHAT MAKES US HAPPY

4

What does

SUCCESS look like?

TRANSPARENCY IS KEY

5

Compensation requirements and disclosures should be crystal clear

Ask for support or guidance when necessary

KNOW WHEN TO SURPRISE AND DELIGHT

6

PROTIP: Marketing & PR often run very different programs

MARKETING

CAMPAIGN DRIVEN

START CAMPAIGN END CAMPAIGN

PUBLIC RELATIONS

RELATIONSHIP DRIVEN

CREATE ONGOING OPPORTUNITIES

Here are some of our favorite stories

The Gadgeteer

Cris Goode

Jackie Harper

Marybeth Feutz

Now you know our secrets

1 UNDERSTAND THERE IS GIVE AND TAKE

4 KNOW WHAT MAKES US HAPPY

2 STAY TRUE TO YOUR WORD 5 TRANSPARENCY

IS KEY

3 COME TO THE TABLE WITH IDEAS

6 KNOW WHEN TO SURPRISE AND DELIGHT

THE SECRET TO GREAT RELATIONSHIPS

Photo Credits Photos Selected Under Creative Commons

I will follow you into the dark: http://www.flickr.com/photos/tranbina/4605388964/in/photostream/ Hold Me: http://www.flickr.com/photos/alwaysbecool/3034148633/in/photostream/

Old License Plate Map: http://www.flickr.com/photos/kelloggphotography/418459742/sizes/l/in/photostream/ Apples & Oranges: http://www.flickr.com/photos/automania/126698126/sizes/o/in/photostream/

Old Couple: http://www.flickr.com/photos/adwriter/257937032/sizes/o/in/photostream/ Friendship Bracelets: http://www.flickr.com/photos/amandavenner/4939925977/sizes/l/in/photostream/

Wonka Bar: http://www.flickr.com/photos/left-hand/8732145472/sizes/l/in/photostream/ Full of Ideas: http://www.flickr.com/photos/cayusa/981372736/sizes/l/in/photostream/ Campfire: http://www.flickr.com/photos/suckamc/3551638908/sizes/l/in/photostream/

Happy President’s Day: http://www.flickr.com/photos/cayusa/2276783536/sizes/l/in/photostream/

THANK YOU! Michelle Gilbert - @VZWMichelle

Brandon Chesnutt - @bchesnutt