M I C R O S O F T C L O U D C O N T I N U U M

Hans Verbeeckhansver@microsoft .com E v a n g e l i s m M a n a g e rM i c r o s o f t B e l g i u m

all in.We’r e

hardware

software

facilities power/

cooling

IT labor

support

network

security

maintenance

management tools

disaster recovery

backup

Acquisition cost is 10% of IT Spend

Operating cost is 90% of IT Spend

Source: IDC

ELASTICITY

PAY PER USE

AUTOMATEDMANAGEMENT

ELASTICITY

PAY PER USE

AUTOMATEDMANAGEMENT

Cloud Service Types

Private(On-Premise)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security

You m

anage

Infrastructure

(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security

Man

ag

ed b

y v

en

dor

You m

anag

e

Platform(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security

Man

ag

ed b

y v

en

dor

You m

anag

e

Software(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security

Man

ag

ed b

y v

en

dor

Microsoft Cloud Continuum

PAAS

SAAS

IAAS

Private Public

On Premise

Dynamic Infrastructure Toolkit for System Center

Service Provider

Dynamic Infrastructure Toolkit for Hosters

Microsoft

Connectivity

ON PREMISE

Data Service

Service Bus

Access Control Service

ONLINE

Code Name “Project Sydney”

TraditionalDatacenter

VirtualizedDatacenter

PrivateCloud

PublicCloud

20

11

+Cloud Services Across Deployment Models

Dynamic Datacenter Tool Kit -Enterprise

Federation Dynamic Datacenter Tool

Kit -Hosters

Toda

y

Delivers IT as a Service… Freeing You Up to Focus on Your Business

Cloud Computing

Extension of existing solutions integrate with your on-

premises application, extending your infrastructure into the cloud and enabling new types of solutions.

Pay-as-you go model allows you to build solutions with low

cost of entry

Time to market & Agility Windows Azure allows you to

deploy solutions quickly while reducing risk of putting a new solution into market. If the market does not adopt, you turn the resources off.

Focus on core IP allows you to reduce IT staff, and focus on

delivering solutions, not managing technology infrastructure.

Expansion into new market segments, build SaaS

solutions or extend existing solutions into new markets

Windows Azure is an open platform, enabling you to

have vendor choice and increasing your flexibility in how to build applications.

Expansion into global markets, providing a worldwide

datacenter presence, Service Level Agreements, developer programs and the customer service and support your business expects.

"It’s the transformation of our software, it’s the transformation of our strategy and our offerings across the board to fundamentally embrace services.”

—RAY OZZIE

Top Use Cases for ISVs

ComputeStorage Management

ManagementRelational data

ON-PREMISES LOB ApplicationsComposite applications

The Windows Azure Platform

WEB & CLOUDS Third Party CloudWeb Applications

Developer ExperienceUse existing skills and tools

PAAS

Service BusAccess control

…

Windows Azure

Fabric

Compute Storage

Config

Application

SQL Azure

Windows Azure

Applications

Applications

OthersWindows

Windows Azure AppFabric

Fabric

Storage

VMs VMs

Windows Azure Compute Service

…

Load Balanc

er

HTTP/ HTTPS

IIS

WebRole

Instance

WorkerRole

Instance

Compute

Application

Windows Azure Storage Service

Fabric

…

Compute

Application

Storage

Blobs Tables Queues

HTTP/ HTTPS

Database

Database

Database

Application

ApplicationDatabase

SQL Azure Database

SQL Azure Database

Max database size is 50

GB

Windows Azure AppFabric

SQL Azure

Windows Azure

Applications

Applications

OthersWindows

Service Bus

?Access Control

Windows Azure AppFabric

How We Work with ISVsEmbedded Windows Azure platform

Partner Partner offering

Applications that include the Windows Azure Platform• Customer buys applications and Windows Azure from Partner• Partner buys Azure from Microsoft

Discount

Customer

Partner offering

Partner

Customer

Applications built for Windows Azure Platform• Customer buys Azure

from Microsoft• Customer buys

applications from partner

Customer

How We Work with ISVsBuilt for Windows Azure Platform

Partner offering

Partner offering

Partners and Customers are moving to the Cloud with Microsoft

20

PARTNERS

CUSTOMERS

9000 business customers

27,000 Windows Azure Apps

40M paid online seats

Over 50% of Fortune 500More than 500 government entities

12,000 advisory partners

“With Azure, your ability to deliver solutions

becomes much faster and you can really innovate and

be competitive”

Jitendra Thethi,Principle Architect, Infosys

“Cloud computing democratizes access to

carrier-class data center technology with better

performance, higher efficiency, and lower costs;

Microsoft’s Azure adds to that integration with a

first-class development platform, decades of

operations experience, and a developer toolbox

of customizable services.”

Brian Mathews

VP Autodesk Labs

Case

Start To Azure

Send your case to rebekka.vanacker@microsoft.com

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.