Post on 09-May-2015
AmbITion Roadshow
Hannah Rudman
Wednesday, 22 July 2009
What do we hope to achieve today?
• excite!
• share!
• show!
• inform!
• network!
Wednesday, 22 July 2009
What do we hope to achieve today?
• excite!
• share!
• show!
• inform!
• network!
Wednesday, 22 July 2009
#getambition
Wednesday, 22 July 2009
http://artofdigitallondon.ning.com
Wednesday, 22 July 2009
3% world on broadband
now
10% in 18 mths
4bn mobile users by end
2009
Wednesday, 22 July 2009
Digital natives/migrants
Wednesday, 22 July 2009
Growing up at different times = different understandings of where we’re at
Wednesday, 22 July 2009
Growing up at different times = different understandings of where we’re at
Wednesday, 22 July 2009
New audience behaviours:The Art of With
Wednesday, 22 July 2009
New audience behaviours:The Art of With
• Personalise
Wednesday, 22 July 2009
New audience behaviours:The Art of With
• Personalise• Participate
Wednesday, 22 July 2009
New audience behaviours:The Art of With
• Personalise• Participate• Co-produce
Wednesday, 22 July 2009
New audience behaviours:The Art of With
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
Wednesday, 22 July 2009
New audience behaviours:The Art of With
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
This affects:– Artistic practice– Organisations’ operations– Business models
Wednesday, 22 July 2009
Every business is digital
Every business is now a digital business
– Information is everywhere, and readily accessible
– our customers are online– we can’t control the message
Wednesday, 22 July 2009
Every business is digital“Company boards don’t recognise
what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s
been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social
IT - which they can’t control. Today’s technology is about
communities.” – Steve Prentice, Gartner
(IT Consultancy)
Every business is now a digital business
– Information is everywhere, and readily accessible
– our customers are online– we can’t control the message
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Background to AmbITion • Arts Magnet research
proved arts organisations had a low technology base, lack of digital business knowledge and skills, a poor understanding of digital opportunities
• Sector needed holistic digital development:
• Artistic
• Organisational
• Business
Wednesday, 22 July 2009
We asked ACE for support• Thrive! was about
organisations being sustainable and resilient into 21st C - AmbITion was born
• AmbITion project...
• End of AmbITion project, Digital Britain report and ACE’s new focus on Digital Opportunities, digital content initiatives like 4iP: all provide a platform to talk about digital development
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
The AmbITion approach
•Risk assessment
•Audit
•Diagnostic
•Develop a formal Business Case
•Managed implementation
•Continuous reflection
Wednesday, 22 July 2009
Why does the AmbITion approach work?
• It’s not just about the technology!
• It’s not just about the enlightened individual
• Audit & Diagnostic is “cross-departmental”
• Business cases embeds thinking and learning
• Implementation is owned by the organisation
• It’s scaleable
• IT changes organisations
Wednesday, 22 July 2009
Show me the money?
• = £AmbITion consultancy +
• = £0, open source/free apps
• = redirected own funds
• = redirected, or chose to use G4tA funds
• = AmbITion funds, on strength of biz case
Wednesday, 22 July 2009
What digital developments?
• CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up
• Productivity tools
• Broadening digital channels and networks
• HD Digital content capturing / recording kit
• Upgrading networks
• Content
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Ludus Dance’s 3 uses of film
Wednesday, 22 July 2009
Ludus Dance’s 3 uses of film
1. Explaining their Products
Wednesday, 22 July 2009
Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
Wednesday, 22 July 2009
Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
3. Engaging with their audiences
Wednesday, 22 July 2009
E.g. Explaining Ludus Dance’s Products
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Royal Liverpool Philharmonic’s key social media tools
Wednesday, 22 July 2009
new opportunity: organisational / operational efficiencies
Wednesday, 22 July 2009
new opportunity: monetise/fundraise differently
Wednesday, 22 July 2009
“The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and
to use it with passion, wisdom, fearlessness and joy”.
Ralph Lombeglia, MIT
Wednesday, 22 July 2009
Thanks for listening!
Wednesday, 22 July 2009