Federation of Scottish Theatres Emporium 2011: Hannah Rudman

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Monday, 28 February 2011

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Hannah Rudman, Lead Consultant for AmbITion Scotland presents digital Technology in the Performing Arts for Emporium 2011, Pitlochry Festival Theatre.

Transcript of Federation of Scottish Theatres Emporium 2011: Hannah Rudman

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http://getambition.com@getambition

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http://resources.getambition.com

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http://toolkit.getambition.com

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http://getambition.ning.com

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http://connections.getambition.com

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http://www.delicious.com/hanrudman/FST

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“Digital access to the arts and culture is extending, rather than replacing, the live experience of the arts, and the Internet is now playing a much broader role in arts engagement than simply acting as a marketing channel. A significant minority use it not only to consume and share artistic content, but also to create it; and over half use social networking sites regularly. These latest findings from a major survey of 2,000 adult Internet users appear to “confirm that engaging with the arts through digital media is now a mainstream activity”.

Arts Professional, announcing the Arts Council England, Arts & Business & Museums Libraries and Archives council commissioned report by MTM “Digital-audiences-for-arts-and-culture-november2010.pdf”>

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The digital opportunities:

• reach

• scale

• access

• engagement

• participation

• legacy

• sustainability

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>reach - via social media

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>reach - via social media

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Slide courtesy of TEAM TourismMonday, 28 February 2011

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Slide courtesy of TEAM TourismMonday, 28 February 2011

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Slide courtesy of TEAM TourismMonday, 28 February 2011

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>reach - via geolocative technologies

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>reach - via geolocative technologies

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> scale and access via digitising the live

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•Productions sold out

•Sold to a different demographic

•Audiences enjoyed the shared experience: virtual production, live people

•On-demand is not preferred

•Environmentally sustainable

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Traverse Live!

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> participation, engagement via digital tech in the process & performance

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> participation, engagement

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> legacy: via digital recording

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> sustainability: YouView & SDN

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> sustainability: new fundraising methods

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> sustainability: valuing digital IP as new biz models

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> sustainability: digital to be greener

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> sustainability: digital to be greener

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Lyn Gardner

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Lyn Gardner

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The digital opportunities:•reach

•scale

•access

•engagement

•participation

•legacy

•sustainability

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http://www.delicious.com/hanrudman/FST

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