GROUP 2:

13030141008 – CHIRAG BHATIJA

13030141018 – ANKITA GUPTE

13030141056 – PERSEUS DARUWALA

13030141059 – ANMOL DANG

13030141077 – HARSHIT JHAWAR

ABOUT

"Hangtime, Inc., the company intent on upgrading your social life, launched the first and only app that lets you see what your friends are doing in the future, eliminating the millions of missed opportunities to be with friends. With Hangtime, individuals can easily see friends’ social future “

Founders:

• CEO- Karl Jacob

• Chief Architect- Mark Halstead

• CTO- Allan Carroll

Basic flow of app

BUSINESS MODEL

SWOT ANALYSIS

Blo

g

Press Page

Events Page Social Media

SEO

Online Marketing Channels

Hangtime v/s FoursquareHangtime Foursquare

Marketing Grade 72 81

Global Rank 125,873 515

Bounce Rate 61.60% 57.40%

Daily Page Views/Visitors 1.68 2.67

Organic Search Visits 48% 21%

Daily Time On Site 1:22 2:33

Load Time 2.291 sec 2.073 sec

Inbound Links 42 29175

Unique Visits:

Google 55% 23.7%

Facebook 8.7 % 20.4%

Top Backlinks

Top Backlinks

Current Online Marketing

Social Media:• Facebook

• Attractive page• Posting of discounts and giveaways• Contests

Blogging:• Product Features• Announcements• Product - Centric

Problems

Social Media:• Social Media links not present on the website• Facebook

• Very low engagement• Very low number of likes

• LinkedIn• Only 10 followers

Blogging:• No social media integration• No Tutorials• Lack of Information Sharing

SEO:No meta description and keywords

PROPOSED DIGITAL MARKETING PLAN Growth Hacking + Viral Marketing : Facebook user can at most invite 1 more user and so on.. Limited to the no. of passes

User Profiles indexed on google

Event details indexed on google

User Reputation

Top trending events

Hashtag, for every event automatic creation

Social Media:• Social Media links should be added on the website• Hashtag of individual event• Users can share event photos (Pinterest)• Google+ Events enables efficient SEO

Blogging:• Social media integration• Include Tutorials• Share more Information

SEO: Remove company name from page titles

Application/Website: Creating remarkable and Innovative Content Users can share event photos

HangTime“DON’T MISS OUT ON FUN WITH FRIENDS”