Hangtime - Digital Marketing Presentation
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Transcript of Hangtime - Digital Marketing Presentation
GROUP 2:
13030141008 – CHIRAG BHATIJA
13030141018 – ANKITA GUPTE
13030141056 – PERSEUS DARUWALA
13030141059 – ANMOL DANG
13030141077 – HARSHIT JHAWAR
ABOUT
"Hangtime, Inc., the company intent on upgrading your social life, launched the first and only app that lets you see what your friends are doing in the future, eliminating the millions of missed opportunities to be with friends. With Hangtime, individuals can easily see friends’ social future “
Founders:
• CEO- Karl Jacob
• Chief Architect- Mark Halstead
• CTO- Allan Carroll
Basic flow of app
BUSINESS MODEL
SWOT ANALYSIS
Blo
g
Press Page
Events Page Social Media
SEO
Online Marketing Channels
Hangtime v/s FoursquareHangtime Foursquare
Marketing Grade 72 81
Global Rank 125,873 515
Bounce Rate 61.60% 57.40%
Daily Page Views/Visitors 1.68 2.67
Organic Search Visits 48% 21%
Daily Time On Site 1:22 2:33
Load Time 2.291 sec 2.073 sec
Inbound Links 42 29175
Unique Visits:
Google 55% 23.7%
Facebook 8.7 % 20.4%
Top Backlinks
Top Backlinks
Current Online Marketing
Social Media:• Facebook
• Attractive page• Posting of discounts and giveaways• Contests
Blogging:• Product Features• Announcements• Product - Centric
Problems
Social Media:• Social Media links not present on the website• Facebook
• Very low engagement• Very low number of likes
• LinkedIn• Only 10 followers
Blogging:• No social media integration• No Tutorials• Lack of Information Sharing
SEO:No meta description and keywords
PROPOSED DIGITAL MARKETING PLAN Growth Hacking + Viral Marketing : Facebook user can at most invite 1 more user and so on.. Limited to the no. of passes
User Profiles indexed on google
Event details indexed on google
User Reputation
Top trending events
Hashtag, for every event automatic creation
Social Media:• Social Media links should be added on the website• Hashtag of individual event• Users can share event photos (Pinterest)• Google+ Events enables efficient SEO
Blogging:• Social media integration• Include Tutorials• Share more Information
SEO: Remove company name from page titles
Application/Website: Creating remarkable and Innovative Content Users can share event photos
HangTime“DON’T MISS OUT ON FUN WITH FRIENDS”