Hockey CanadaHCOP Recruitment and Retention

2009-10 Membership Survey

Establish a profile of the officiating community

Determine reasons for getting involved

Determine the drop out rate

Determine the reasons for officials leaving the game

Understand the quality of experience of officials

Hockey Canada Officiating Program - Retention Survey

Research Project Goals

Review of the 2004 USA Hockey Questionnaire and Results

Design questionnaire with the support of Branch RICs

2008-09 Survey design and distribution

Revise survey protocols

2009-10 Survey distribution

Hockey Canada Officiating Program - Retention Survey

Research Process

Survey distribution was led by individual branches

Survey yielded a 10% rate of response

277 of 3598 surveyed - responded they would not return

There are many reasons for not returning – but ‘Abuse of

Officials’ ranked very low on the scale (slides 16 and 17)

94% of officials rated there experience with Hockey Canada

as positive (satisfactory and above)

80% Excellent and Above Average

Hockey Canada Officiating Program - Retention Survey

Executive Summary

Branch ResponsesTotal Registered

1. BC Hockey 84323% 4863 14%

2 Hockey Alberta 46613% 5288 15%

3 Saskatchewan Hockey Association 2056% 2812 8%

4 Hockey Manitoba 3159% 1649 5%

5 Hockey Northwestern Ontario 421% 413 1%

6 Ottawa District Hockey Association 872% 1331 4%

7 Ontario Hockey Federation 90825% 10,164 29%

8 Hockey Québec 47713% 467013%

9 Hockey New Brunswick 113% 1434 4%

10 Hockey Nova Scotia 531% 1214 3%

11 Hockey PEI 231% 456 1%

12 Hockey NL 592% 692 2%

13Hockey North 90% 62 1%

Totals 3598100% 35048 100%

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

98% of Officials responding played hockey – 88% of all officials played more than 6 years

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Please identify the single most significant reason why you stopped officiating?

277 Officials responding to the survey indicated they did

not officiate during the 2009-10 season

Skip Logic directed the 277 respondents to indicate why

they left officiating

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Please identify the single most significant reason why you stopped officiating? (23 responses did not fit the categories below)

Grouping like responses

1. Other Commitments/ Health 135 53.1%2. Politics/ Assignments/ Opportunity 57 22.4%3. Registration/ Seminars/ Commitment 26 10.2%4. Cost/ Pay/ Equipment 22 8.6%5. Abuse 14 5.5%

254

Hockey Canada Officiating Program - Retention Survey

NOHA Responses – 24 of 219 (24% of OHF Totals)

Please identify the single most significant reason why you stopped officiating?

Grouping like responses

1. Other Commitments/ Health 9 37.5%2. Politics/ Assignments/ Opportunity 5 20.8%3. Registration/ Seminars/ Commitment 3 12.5%4. Cost/ Pay/ Equipment 6 25.0%5. Abuse 1 4.2%

24 100%

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Please identify the single most significant reason why you stopped officiating?

What other reasons contributed to your decision to stop officiating? (official could chose more than one response)

Grouping like responses

1. Other Commitments/ Health 141 34.0%2. Politics/ Assignments/ Opportunity 122 29.4%3. Registration/ Seminars/ Commitment 72 17.3%4. Cost/ Pay/ Equipment 57 13.7%5. Abuse 23 5.5%

415

Hockey Canada Officiating Program - Retention Survey

What other reasons contributed to your decision to stop officiating?

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

Hockey Canada Officiating Program - Retention Survey

• Officials registered in 2009-10 - 35,048

• Rate of return – 10%

• 277 of 3598 responded they would not return

• 94% of officials rated there experience with Hockey

Canada as positive (satisfactory and above)

• 80% of those rated their experience as excellent and

above average

Hockey Canada Officiating Program - Retention Survey

Survey Summary

• Abuse of officials must not be tolerated - regardless

• Reason for leaving the game need to be understood

• Programs and initiatives must address the needs of the

officiating community

• Some challenges will be difficult to address – but we need

to take action where we can

Hockey Canada Officiating Program - Retention Survey

Closing Comments