Post on 02-Feb-2016
description
H Magazine
July 16, 2012
Background
With the lack of quality men magazines in the market, we seepotential for the SCMP to fill the void.
WFM+MEN- Entirely on fashion only
GQ- Broadbased contents
but lacks depth
WFM+MEN- Lacks practical tips and
guidance
Opportunity
A magazine that offers men tips and insights into styling, grooming, and lifestyle enjoyment – a Must-have-Guide for the male executives, in English language.
Magazine Positioning
The essential styling guide for the metropolitan male
Targeted Reach
Smart, affluent male executives, of age 30-45, who are:• conscious about their appearance • with fine taste and high spending power
Content SynopsisMen at work - Tips for the executive at work: how to dress the right way for your station and how to accessorise for the boardroom
Men at play - Lifestyle tips on boys’ toys as well as accessories and other things men get up to after hours: cars, gadgets, casual wear
Men at home - Personal grooming and other tips
Plus
-Insightful features on the men’s luxury world
-Interviews with top fashion personalities and designers, relevant to men’s lines
-Exclusive looks behind the scenes on the making of some of today’s most iconic fashion items
-Picks of the latest trends in watches and men’s accessories, with tasteful product shoots
-Our guide to what’s hot and what’s not in the men’s fashion world
-Male stylists share their views on the coming season’s trends
Demo Pages
Demo Pages
Demo Pages
Demo Pages
Sales Leaflet
Targeted Advertisers
• Menswear & Footwear• Watches• Automobile• Mobile phone & Telecom• Electronic gadgets• Men’s beauty products• Wine & Spirits
• Yacht• Banking & Finance• Airlines• Hotel• Shopping mall• Beauty & Fitness Centre
Publication Date & Deadlines
• Publication date: Oct 25, 2012• Booking deadline: Sep 7, 2012• Material deadline: Sep 28, 2012
Specifications• Format:
- 250gsm woodfree paper – cover w/matt lamination- Perfect bind- 120gsm – woodfree paper - text
• Size: - Bazaar size (300mmH x 230mmW)
• Number of Pages: - Over 100 pages
• Language: English
Distribution• 40,000 copies
- SCMP Direct Subscribers- Newsstands in selected prime districts- Senior Management of HK-Listed Companies- Airport Lounge- Professionals including Barristers, Accountants, Bankers,
Doctors, Architects- Coffee Chains- Private Clubs & Salons
Rate
Premium Position Trim Size (mmH x mmW) Bleed Size (mmH x mmW) Gross (HK$)
IFCS 300 x 450 306 x 456 234,000
2nd DPS 300 x 460 306 x 466 187,200
DPS 300 x 460 306 x 466 156,000
Facing 1st TOC 300 x 230 306 x 236 117,000
Facing 2nd TOC 300 x 230 306 x 236 109,200
Facing 3rd TOC 300 x 230 306 x 236 106,470
Facing Editor Note 300 x 230 306 x 236 101,400
Facing Masthead 300 x 230 306 x 236 93,600
Outside Back Cover 300 x 230 306 x 236 132,600
Other Position Trim Size (mmH x mmW) Bleed Size (mmH x mmW) Gross (HK$)
Specified Position 300 x 230 306 x 236 85,800
ROP 300 x 230 306 x 236 78,000