www.guidebycell.com

+

Guide by Cell Inc.Dave Asheim, PresidentApril 2011

What can you do with

Mobile Technology?

www.guidebycell.com

+What is our experience? Largest provider of mobile services to cultural community in

the world

Sponsor of largest mobile study in the world with AAM (March, 2010)

Recent partnerships with American Association of Museums American Public Gardens Association National Recreation and Parks Association 2010 – American Library and Association of Zoos & Aquarium

Thousands of mobile accounts

Millions of interactions (calls, texts, mobile hits)

Six years visiting thousands of museums

20 + mobile conferences/luncheons a year

www.guidebycell.com

+What are your goals?

1. Great visitor experience

2. Preserve

3. Educate

4. Attract repeat visitors

5. Make money/raise money

6. Entertain

www.guidebycell.com

Where does mobile fit in with these goals?

www.guidebycell.com

+ First: What is “mobile”?Is it computing?…….or communicating?

Mobile

Computing came

first

• A large 10 pound “portable” computer– no web

• And finally a laptop connected to the web

www.guidebycell.com

+ What is “mobile”?

Next came communicating

And our definition of mobile changed………

• A BlackBerry that could send e-mails only (no calling)

• Then phones – (no web, no email)

• And finally, in 2007, the iPhone combined the two

www.guidebycell.com

+How mobile is your audience?

We don’t leave home without it

Socially accepted, if not expected

Cost is not an issue

More powerful every day

We take it for granted

For Smartphone owners, it’s a web connected computer

www.guidebycell.com

+Mobile trendsCell phone use

• 85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone

Texting• American teens send an average of 3,000 monthly texts,

and cite texting as the #1 reason to buy a phone• Texting by adults has increased to 72%

Smartphones• In 2011, Smartphone ownership is expected to exceed 50%

of the total U.S. mobile market

www.guidebycell.com

+Five museum mobile trends1. Museums plan to use more mobile

2. Shift from downloads to mobile web

3. Texting growing rapidly

4. Social media growing

5. Internal resistance to mobile decreasing

www.guidebycell.com

+Every visitor carries this powerful mobile computer with them

How might they use it at your venue?1. Gather info

2. Have fun

3. Share

4. Spend (and save) money

www.guidebycell.com

1. Gather info

www.guidebycell.com

1. Gather infoAction

What type of information?

How does it work?

Your Department

Listen Hear from artists and experts, listen to feedback from other visitors

Call a number to hear audio - Education- Public Outreach- Marketing

Central Park Celebrity Audio Tour

www.guidebycell.com

1. Gather infoAction What type of info? How does it

work?Your Department

Engage with audio content

Audio recordings related to display items

Visitor dials phone number and hears content that accompanies items in exhibit

- Education- Marketing

Audio Tour: The Florida Aquarium

www.guidebycell.com

Try it!Central Park:Call (646) 862-0997Press 1 #

Florida Aquarium:Call (813) 217-8489Press 10 #

www.guidebycell.com

1. Gather info through textingAction

What type of information?

How does it work?

Your Department

Read Fun facts, trivia, directions Send text message or email and receive auto response

- Education- Public Outreach

www.guidebycell.com

Try it!

Text DEMO BB to 56512!

www.guidebycell.com

1. Gather info through asking questionsAction

What type of information?

How does it work?

Your Department

Live Q&A

Ask questions and get answers Send text message and receive live response from your staff

- Education- Public Outreach

www.guidebycell.com

Try it!

Text DEMO ASK to 56512, Then type any question.

www.guidebycell.com

1. Gather info via mobile web or appAction

What type of information?

How does it work? Your Department

Access catalog on mobile web app

Text, video, audio, interactive applicationMOBILE WEB SITE!

1. Download an app2. Access mobile website

- Education- Public Outreach

www.guidebycell.com

Try it!

Text DEMO ART to 56512

To access art museum mobile web

www.guidebycell.com

www.guidebycell.com

1. Gather info – access using QR CodeAction

What type of information?

How does it work?

Your Department

Access the Web

Your Website (or any website)QR CODE!

1. Call number and press (*) to receive text with link

2. Visitor sends text to request a link

3. Scan a QR Code

- Education- Public Outreach

www.guidebycell.com

2. Have Fun

www.guidebycell.com

2. Have fun and learn at same timeAction What type of info? How does it

work?Your Department

Play scavenger hunt

Text, audio, video and photos Navigate an exhibit by texting answers and receiving text messages, audio content or video clips

- Education- Marketing

www.guidebycell.com

Try it!

Abe LincolnText DEMO ABE to 56512

Garden Text DEMO FUN to 56512

www.guidebycell.com

2. Have funAction What type of info? How does it

work?Your Department

Text to a screen

Short text message containing feedback or the answer to a question or survey

Visitors text a message and it appears on a screen

- Education- Marketing

www.guidebycell.com

2. Have funAction What type of info? How does it

work?Your Department

Access hidden content (Augmented Reality)

Virtual visualization of content Visitor points cell phone camera at item to view overlay of virtual information

- Education- Marketing

www.guidebycell.com

Watch the Lego Demo

Text DEMO AR to 56512

www.guidebycell.com

2. Have funAction What type of info? How does it

work?Your Department

Play Alternate Reality Games

Clues in text messages, images, audio, video and web sites

Multiplayer game using phone and web

- Education- Marketing

www.guidebycell.com

2. Have funAction What type of info? How does it

work?Your Department

Play Alternate Reality Games

Clues in text messages, images, audio, video and web sites

Multiplayer game using phone and web

- Education- Marketing

Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

www.guidebycell.com

Read about “Ghost of a Chance”

Text DEMO Ghost to 56512

www.guidebycell.com

3. Share the experience

www.guidebycell.com

Age Gap is Narrowing

www.guidebycell.com

Action What type of info? How does it work?

Your Department

Share on Twitter, FourSquareFacebook or Tumblr

“John Smith just became a fan of (your museum)”

Use text messaging, mobile web or app to update Facebook or Tumblr

- Marketing- Public Outreach

3. Share the experience

www.guidebycell.com

4. Spend Money

www.guidebycell.com

4. Spend moneyAction What type of info? How does it

work?Your Department

Make a text donation

Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill

- Development- Visitor Services- Public Outreach

www.guidebycell.com

4. Spend moneyAction What type of info? How does it

work?Your Department

Make a text donation

Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill

- Development- Visitor Services- Public Outreach

www.guidebycell.com

Try it!

Text DEMO FIELD to 56512

Watch Auburn Video

www.guidebycell.com

4. Spend moneyAction What type of info? How does it

work?Your Department

Make a pledge

Donation amount Donor texts any pledge amount to short code

- Marketing- Public Outreach

www.guidebycell.com

4. Spend moneyAction What type of info? How does it

work?Your Department

Get discounts

Coupon code or link to buy last-minute tickets

Organization sends text message with ticket information, discount codes or coupons

- Marketing- Public Outreach

www.guidebycell.com

Try it!

Text DEMO ZOO to 56512

www.guidebycell.com

How monitor activity – instant results User activity report

www.guidebycell.com

How monitor activityActivity report

www.guidebycell.com

How monitor activityCall in location report

www.guidebycell.com

+What is coming? Google tours – on a mobile device like iPad

www.guidebycell.com

+Near term

Augmented reality

Phones replacing credit cards

More QR

More GPS

Social media used more for search

Voice commands

More movement-controlled interactivity (XBOX Kinect)

Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans

www.guidebycell.com

+But wait – you ain’t seen nothin’ yet. MIT and other lab work

www.guidebycell.com

+How to get started?

…take the first step!

www.guidebycell.com

+In summary A phone is a computer, an internet device and

a phone – we’ll connect to the cloud

There are 20 different things your visitors can do with their mobile phone during their visit

Pick one or two and experiment

Very low cost, nothing to install and instant statistics available

Your visitors are using their phone during their visit – don’t be left out of their conversations!

www.guidebycell.com

+For follow-up questions

Dave Asheim

dave@guidebycell.com

(415) 615-0150

www.guidebycell.com

Follow Guide by Cell on - www.twitter.com/guidebycell

www.facebook.com/guidebycellwww.youtube.com/user/guidebycellwww.flickr.com/photos/guidebycell