Guide by Cell San Jose April 19
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www.guidebycell.com + Guide by Cell Inc. Dave Asheim, President April 2011 What can you do with Mobile Technology ?
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Transcript of Guide by Cell San Jose April 19
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Guide by Cell Inc.Dave Asheim, PresidentApril 2011
What can you do with
Mobile Technology?
www.guidebycell.com
+What is our experience? Largest provider of mobile services to cultural community in
the world
Sponsor of largest mobile study in the world with AAM (March, 2010)
Recent partnerships with American Association of Museums American Public Gardens Association National Recreation and Parks Association 2010 – American Library and Association of Zoos & Aquarium
Thousands of mobile accounts
Millions of interactions (calls, texts, mobile hits)
Six years visiting thousands of museums
20 + mobile conferences/luncheons a year
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+What are your goals?
1. Great visitor experience
2. Preserve
3. Educate
4. Attract repeat visitors
5. Make money/raise money
6. Entertain
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Where does mobile fit in with these goals?
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+ First: What is “mobile”?Is it computing?…….or communicating?
Mobile
Computing came
first
• A large 10 pound “portable” computer– no web
• And finally a laptop connected to the web
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+ What is “mobile”?
Next came communicating
And our definition of mobile changed………
• A BlackBerry that could send e-mails only (no calling)
• Then phones – (no web, no email)
• And finally, in 2007, the iPhone combined the two
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+How mobile is your audience?
We don’t leave home without it
Socially accepted, if not expected
Cost is not an issue
More powerful every day
We take it for granted
For Smartphone owners, it’s a web connected computer
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+Mobile trendsCell phone use
• 85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone
Texting• American teens send an average of 3,000 monthly texts,
and cite texting as the #1 reason to buy a phone• Texting by adults has increased to 72%
Smartphones• In 2011, Smartphone ownership is expected to exceed 50%
of the total U.S. mobile market
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+Five museum mobile trends1. Museums plan to use more mobile
2. Shift from downloads to mobile web
3. Texting growing rapidly
4. Social media growing
5. Internal resistance to mobile decreasing
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+Every visitor carries this powerful mobile computer with them
How might they use it at your venue?1. Gather info
2. Have fun
3. Share
4. Spend (and save) money
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1. Gather info
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1. Gather infoAction
What type of information?
How does it work?
Your Department
Listen Hear from artists and experts, listen to feedback from other visitors
Call a number to hear audio - Education- Public Outreach- Marketing
Central Park Celebrity Audio Tour
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1. Gather infoAction What type of info? How does it
work?Your Department
Engage with audio content
Audio recordings related to display items
Visitor dials phone number and hears content that accompanies items in exhibit
- Education- Marketing
Audio Tour: The Florida Aquarium
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Try it!Central Park:Call (646) 862-0997Press 1 #
Florida Aquarium:Call (813) 217-8489Press 10 #
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1. Gather info through textingAction
What type of information?
How does it work?
Your Department
Read Fun facts, trivia, directions Send text message or email and receive auto response
- Education- Public Outreach
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Try it!
Text DEMO BB to 56512!
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1. Gather info through asking questionsAction
What type of information?
How does it work?
Your Department
Live Q&A
Ask questions and get answers Send text message and receive live response from your staff
- Education- Public Outreach
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Try it!
Text DEMO ASK to 56512, Then type any question.
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1. Gather info via mobile web or appAction
What type of information?
How does it work? Your Department
Access catalog on mobile web app
Text, video, audio, interactive applicationMOBILE WEB SITE!
1. Download an app2. Access mobile website
- Education- Public Outreach
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Try it!
Text DEMO ART to 56512
To access art museum mobile web
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1. Gather info – access using QR CodeAction
What type of information?
How does it work?
Your Department
Access the Web
Your Website (or any website)QR CODE!
1. Call number and press (*) to receive text with link
2. Visitor sends text to request a link
3. Scan a QR Code
- Education- Public Outreach
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2. Have Fun
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2. Have fun and learn at same timeAction What type of info? How does it
work?Your Department
Play scavenger hunt
Text, audio, video and photos Navigate an exhibit by texting answers and receiving text messages, audio content or video clips
- Education- Marketing
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Try it!
Abe LincolnText DEMO ABE to 56512
Garden Text DEMO FUN to 56512
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2. Have funAction What type of info? How does it
work?Your Department
Text to a screen
Short text message containing feedback or the answer to a question or survey
Visitors text a message and it appears on a screen
- Education- Marketing
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2. Have funAction What type of info? How does it
work?Your Department
Access hidden content (Augmented Reality)
Virtual visualization of content Visitor points cell phone camera at item to view overlay of virtual information
- Education- Marketing
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Watch the Lego Demo
Text DEMO AR to 56512
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2. Have funAction What type of info? How does it
work?Your Department
Play Alternate Reality Games
Clues in text messages, images, audio, video and web sites
Multiplayer game using phone and web
- Education- Marketing
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2. Have funAction What type of info? How does it
work?Your Department
Play Alternate Reality Games
Clues in text messages, images, audio, video and web sites
Multiplayer game using phone and web
- Education- Marketing
Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
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Read about “Ghost of a Chance”
Text DEMO Ghost to 56512
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3. Share the experience
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Age Gap is Narrowing
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Action What type of info? How does it work?
Your Department
Share on Twitter, FourSquareFacebook or Tumblr
“John Smith just became a fan of (your museum)”
Use text messaging, mobile web or app to update Facebook or Tumblr
- Marketing- Public Outreach
3. Share the experience
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4. Spend Money
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4. Spend moneyAction What type of info? How does it
work?Your Department
Make a text donation
Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill
- Development- Visitor Services- Public Outreach
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4. Spend moneyAction What type of info? How does it
work?Your Department
Make a text donation
Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill
- Development- Visitor Services- Public Outreach
www.guidebycell.com
Try it!
Text DEMO FIELD to 56512
Watch Auburn Video
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4. Spend moneyAction What type of info? How does it
work?Your Department
Make a pledge
Donation amount Donor texts any pledge amount to short code
- Marketing- Public Outreach
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4. Spend moneyAction What type of info? How does it
work?Your Department
Get discounts
Coupon code or link to buy last-minute tickets
Organization sends text message with ticket information, discount codes or coupons
- Marketing- Public Outreach
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Try it!
Text DEMO ZOO to 56512
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How monitor activity – instant results User activity report
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How monitor activityActivity report
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How monitor activityCall in location report
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+What is coming? Google tours – on a mobile device like iPad
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+Near term
Augmented reality
Phones replacing credit cards
More QR
More GPS
Social media used more for search
Voice commands
More movement-controlled interactivity (XBOX Kinect)
Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans
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+But wait – you ain’t seen nothin’ yet. MIT and other lab work
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+How to get started?
…take the first step!
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+In summary A phone is a computer, an internet device and
a phone – we’ll connect to the cloud
There are 20 different things your visitors can do with their mobile phone during their visit
Pick one or two and experiment
Very low cost, nothing to install and instant statistics available
Your visitors are using their phone during their visit – don’t be left out of their conversations!
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+For follow-up questions
Dave Asheim
(415) 615-0150
www.guidebycell.com
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