Guerrilla v. Marketing v. NowBy CASSONI

It’s 1810

Artist : Jacques-Louis David - 1800

Guerrilla Warfare

Guerrilla=

small war

Guerrilla War

1983

Guerrilla Marketing?

“A BODY OF UNCONVENTIONAL

WAYS OF PERFORMINGMARKETING ACTIVITIES

ON A LOW BUDGET”

My take ...

Marketing activity done without permission

The art of getting big results from little spend

Roots are in graffiti

Image : Banksy

Why?

Flickr : embleton

Then big brands got involved

And Now?

Guerrilla Marketing has become cliché

Image : artistquoteoftheday.wordpress.com/2009/09/30/

Hijacking media

Create your own media

Innovate

Unsuspecting

A fresh approach... to going big

... to going small

... to going odd!

We’re in an era of...

Engagement/EntertainmentInteraction/participation

Creating conversationMarketing... not necessarily advertising

...and above all IDEAS

To sum up

Credit - “The brand gap” by Marty Neumeier

The B bit

Credit - “The brand gap” by Marty Neumeier