Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26
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Guerrilla v. Marketing v. Now By CASSONI
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A presentation on how guerilla war has enspired marketing - Guerrilla v. Marketing v. Now
Transcript of Guerrilla v. Marketing v. Now - Alex Cassoni - 2009 10 26
Guerrilla v. Marketing v. NowBy CASSONI
It’s 1810
Artist : Jacques-Louis David - 1800
Guerrilla Warfare
Guerrilla=
small war
Guerrilla War
1983
Guerrilla Marketing?
“A BODY OF UNCONVENTIONAL
WAYS OF PERFORMINGMARKETING ACTIVITIES
ON A LOW BUDGET”
My take ...
Marketing activity done without permission
The art of getting big results from little spend
Roots are in graffiti
Image : Banksy
Why?
Flickr : embleton
Then big brands got involved
And Now?
Guerrilla Marketing has become cliché
Image : artistquoteoftheday.wordpress.com/2009/09/30/
Hijacking media
Create your own media
Innovate
Unsuspecting
A fresh approach... to going big
... to going small
... to going odd!
We’re in an era of...
Engagement/EntertainmentInteraction/participation
Creating conversationMarketing... not necessarily advertising
...and above all IDEAS
To sum up
Credit - “The brand gap” by Marty Neumeier
The B bit
Credit - “The brand gap” by Marty Neumeier
